Running a blog is an easy way to expand your brand and attract new followers to your business. It’s also an excellent way to reach out to your customers and provide them with new and valuable content on a regular schedule.
But if you’ve never run a blog before, you might not know where to start. That’s why we’ve put together these 5 simple tips that’ll have you on your way to a successful travel company blog in no time.
Find a Good Host
Finding a good host for your blog is critical.
Perhaps you’re a tech-savvy company who wants to integrate your blog into your site. Or perhaps you’d rather keep it simple and focus on your business. Finding the host that suits your style can save you a lot of time.
If you want to focus on content, you might opt for a simple blog host. These are often free to use and have accessible tools for publishing your posts. Otherwise, you might need to spend a bit more to integrate it into your website.
Decide Your Audience
What’s your target audience?
Consider your niche. If you have a blog, you’re talking to a certain audience. Try to be specific — something like “travelers” is too generalized.
Are you aiming your blog at families on vacation? Perhaps at working professionals? Or maybe at those interested in a particular holiday destination? There are all different kinds of globetrotters with different needs.
Finding your audience won’t just decide your content. It will also help you pick the right tone for talking to your readers.
It’s not a blog if it doesn’t have content!
Think about content that might be useful to your audience. A travel company blog can pull from its experiences for content. Do you see common questions in your business? Or mistakes that travelers tend to make?
Once you’ve created a few articles, you can start to take feedback from readers. They may ask you to cover certain topics.
Share Your Stories
If you go through the trouble of making a travel company blog, you want people to see it.
The easiest way to get your content in front of people is by sharing it on social media. Make sure you have a Twitter and Facebook account. You might also want to use Youtube and Instagram for video and images. These platforms all help get your content in front of the right audience.
Again, think about who you’re targeting. This will help you use the right tags to find people who will be interested in your content.
Build a Network
Building a network of peers gives your travel company blog credibility.
Try asking other travel writers to guest post on your blog. Do the same for them. This helps your advice look legitimate in the eyes of your readers. It also has the bonus effect of boosting your search relevance.
Once you’ve made friends with other content creators, they’ll help you promote your content. You’ll also be able to curate content to feature on your blog.
Expand Your Travel Company Blog
Once you’ve put these simple tips into play, you can really start to expand your blog to the fullest. Building on these basics will ensure it’ll soon become an important cornerstone of your marketing and PR strategy.
Be sure to follow our blog for more hints and tips on effective content creation!