There are over twenty thousand spa facilities in the United States. While this number signals a thriving industry, it also means there is a lot of competition to keep up with.
One way to remain ahead of the game is to entice customers with an attractive website.
Want to be sure your spa website design is the best it can be? Keep reading for some helpful design tips.
1. Services are Everything
Potential customers will visit your website most often to see what services you offer. A full listing of all the treatments you provide should be available.
It is important to keep this service list up-to-date, and ensure it is easy to read.
Serenity Spa does this right. All available services are laid out in a neat and tidy manner. They even include details describing the specific service. Length options and corresponding prices are also included.
2. Customer Reviews
To have a successful spa website design, you must include a section displaying customer reviews. Many consumers will check online reviews before committing to a service or product.
Happy customers will be an amazing asset to your business. Encourage customers to post reviews while they are still there. Consider offering a coupon or other perk in exchange for a review.
You could also consider having a blog be part of your spa website. Here, you could feature even more customer reviews or information about the benefits of services like massages.
3. Broadcast your Deals
It is easy to entice people with deals or specials. Make sure to feature any promotions you are currently running in a prominent place on your website. This could be a large banner, or a separate tab for all current discounts.
Some common ideas are time-limited specials for holidays like Valentine’s Day and Mother’s Day. Other options are a permanent student or military discount.
Don’t forget to keep up-to-date with your deals or specials. If you forget to update something, customers will come in expecting the sale price — which could end up costing your business money.
4. Mobile-Friendly Spa Website Design
It’s very likely that many of your customers will look up information while on their mobile device. This means you must be sure your website looks good and functions well on any device.
Sometimes, it can be helpful to start designing a website on a mobile platform first. You can then expand for a desktop version.
5. Contact Info and Address
This may sound like a simple thing, but it’s very important. Don’t hide your address and contact information. You should place it in a logical place where people expect to find it. Usually, this means at the bottom of any page on your website.
Include some type of map to make it even more helpful for customers to identify where you are located.
Many customers will use Google Maps, so be sure to register your business on Google My Business and Google Maps. This will let people find your spa by name instead of an exact address.
Wrapping It All Up
Now you know five tips for a quality spa website design. Use these tips, and customers browsing your website will be booking appointments in no time.
Do you still have some website questions? Reach out and we will be happy to assist you.