Are you ready to finally start your auto dealership blog?
Having a blog for your auto dealership is a fantastic way to promote your company, increase your audience, and establish a higher online ranking for search results. Blogs can even contribute to a positive user experience of your website design.
Starting a blog is free, easy, and effective. Read on to learn more about the steps you can take to set up your fully functioning auto dealership blog today!
1. Add Your Blog to Your Website
No matter what auto dealership you operate, chances are you already have a website for your company. Websites can go a long way towards engaging customers and establishing your reputation as an authoritative dealership.
To set up your blog, you’ll simply want to add a new page to your website. The mechanics of this will depend on what platform and host you are using for your website.
Some people like to start a blog in WordPress or a similar platform and build this into their website. Begin by having a conversation with your web design team to decide what will be easiest. Many platforms make implementing a blog page incredibly easy.
Once you have your page set up, make sure that the “Blog” tab is in a prominent place on your website. A good place for your “Blog” tab is right next to the “Contact Us” tab.
2. Customize Your Blog
You’ll want to carry over the themes from the rest of your website into your blog page. There should at least be a common visual thread between each page on your website. This could take the form of a logo, color scheme, or font.
When it comes to setting up your auto dealership blog page, choose a specific font for blog content and for headers and titles. Decide how you’ll archive posts, and how you want them to be displayed.
You’ll also want to embed links to your social media accounts, so that visitors can easily access your Twitter, Facebook, Instagram, and SnapChat profiles. Think about your blog as a map for your customers to all of your online profiles.
Make sure that you have a host of images on hand to incorporate into your blogs. Readers are more likely to stay with content if it is engaging. Visual assistance often goes a long way toward engaging readers!
It’s important to hit that “Preview” button often to get a sense of what your blog page looks like. Try to avoid clunky or awkward placement of posts. Your blog should look clean, professional, and concise. Posts should be easily spaced out and identified.
3. Introduce Your Dealership in Your First Post
Now for the fun part: writing and publishing content on your auto dealership blog. This part may seem intimidating. After all, this content is personalized and specific!
If you are feeling a bit wary about what to put in that first post, take a look at blogs of companies in your area. What did they write about in their first post? What type of content are they presenting? How are readers commenting and responding?
Getting a good sense of your competition can help nudge you towards those first blog post writing steps.
A good topic to choose in your first blog post is an introduction. Talk about your company, how long you’ve been established, and how happy you make your customers. Think about this first post as a forward to a magazine, in which the editor introduces the issue and talks about the magazine’s credentials.
Once you’ve got that first post out of the way, the rest will flow from there. Incorporate an image of your team and identify key information customers are likely to want, like what areas you service and what you offer customers.
4. Schedule Timely and Relevant Content
Once you’ve written that first post, it’s time for the rest. Successful bloggers schedule out their posts so that readers can always expect a post at a certain time. A blog post a week is a good starting point.
If you post blogs every day, you can effectively “drown” your website and your readers. If you don’t post often enough or erratically, you diminish your online authority.
Schedule out your posts and make sure that the content is relevant. Relevant content for an auto dealership like Granger Motors includes information on financing, leasing, trading in, and paying for vehicles. Choose clear categories and write concise and engaging posts.
If you’re stumped for ideas, send out surveys to your existing customers. Ask them what they want to learn more about and write about this in blog posts.
Or think outside the box. Beyond just financing a vehicle, for example, write about what customers can expect when buying their first car from you. Compare and contrast car models and makes. Write about recommendations for car service in the area. The sky is the limit!
5. Rope in Social Media
An effective blog makes creative use of social media accounts. A blog should go hand in hand with your Instagram posts, for example, and vice versa.
After embedding social media links into each post, make sure that you share written posts on your social media sites. This will give customers a heads up on new content and provide yet another channel for visitors to head over to your site.
Promoting your blog or website is an easy way to get more traffic and conversions.
Some platforms post to social media automatically. This setting will depend upon the host for your site and/or your blogging platform.
Starting Your Auto Dealership Blog
Blogs are an excellent channel for marketing, attracting more customers to your website and increasing leads. As a dealership owner, you depend upon promotions of all kinds.
Starting your auto dealership blog is one of the best ways to promote your dealership.
Begin by adding a blog page to your website and incorporating your social media accounts. Customize your blog page so that it maximizes user experience, and make sure you schedule out blog posts. Then, write relevant and engaging content that directly engages with your dealership audience.
Have you successfully launched your dealership blog? We’d love to hear about it. Share your thoughts or comments below!