What were the results? Are you where you thought you’d be in the legal blog search rankings? Or have you been pushed down the results, with industry competitors taking your place?
SEO is a dog-eat-dog world. Businesses can’t afford to let their SEO and content strategy slide, or they’ll quickly lose their competitive edge.
Read on to learn how you can attract more visitors to your legal blog.
Ranking in Legal Blog Search Results
The first page of Google gets 95% of traffic. That means if you’re not on that first page, you’re leaving a lot of money on the table.
You need to be on your game if you’re going to rank within those first few search results.
Here are 5 ways you can get started:
1. Blog Wisely
There’s no point blogging about your latest company picnic.
Instead, your legal blog needs to provide your readers with helpful, unique advice and information. Whether you’re discussing the traffic ticket attorney cost or speculating on law changes, always keep your reader in mind.
If you’re not sure where to get started, here are some options:
- Answer some common legal questions.
- Talk about something that’s happening in the legal world.
- Speculate on a well-known legal case.
Once you begin blogging, you’ll quickly see what topics resonate with your readers. This will mean that your bounce rate will decrease, your visitors will increase, and the search engines will respond accordingly.
2. Understand Google Changes
Google’s algorithms are constantly changing. Each time Google releases a major update, businesses must respond accordingly.
Here are some of the recent updates:
- Penguin: Devalues bad links
- Intrusive Interstitial Penalty: Punishes sites using aggressive popups
- Mobile Friendly: Favors businesses with mobile-friendly websites
- Pigeon: Integrates local search results
- Hummingbird: Understanding intent and context behind searches
These are just a few of the changes going on at Google. If you want to move up the search results, you should be ready to make any adjustments any time Google releases a massive update.
3. Check Your Speed
If you have a slow website, it’s unlikely that you’ll achieve a high position in the rankings. And, you’ll find it difficult to convert new clients.
There are a number of tools you can use to check your site speed. Many of them will give you recommendations so you’ll learn what to change to speed up your website. Here are just a few:
- Pingdom Website Speed Test
- YSlow browser extension
- Google PageSpeed Insights
4. Know Your Metrics
Now you need to understand which metrics you need to improve to make your way up the rankings. Here are the key metrics you should assess and actively improve:
- Organic traffic: How many visitors come to your blog from Google?
- Keywords: Which keywords are driving traffic to your site?
- Bounce rate: How many people are immediately leaving your site?
5. Be Mobile Friendly
There are now more searches via mobile than desktop. And if your website isn’t mobile friendly, you’re in trouble.
Google now considers mobile friendly websites to be superior and ranks them higher than those that haven’t switched. You can see if your site is mobile friendly by checking the Google Mobile-Friendly Test.
Ready to Hit the Ground Running?
These are just a few of the key ways you can improve your legal blog search results, but they’re a great place to start.
Want to learn more about how to optimize your blogging strategy? Get in touch for more information!