With the continuous removal of stigma surrounding plastic surgery, your business should be booming.
So, what’s the problem?
Your outreach strategy may be to blame.
There may be many potential clients that are not aware of your business because of your website’s poor SEO strategy. This means that those looking for you to provide them with the life-altering results they want won’t be able to find you. This isn’t just about you — it also means that they may end up getting awful results.
For their benefit and your own, don’t be afraid to change-up your strategy. SEO best practices start with these tips.
Develop Good Content
High-quality content is the cornerstone to any well-rounded SEO strategy. With the amount of competition in the plastic surgery field, you need to be able to stand out. Content is the best way to do this.
Maintain a blog where you write about issues in the medical world. Make sure the content you write is relevant to those seeking out your service. After all, you want them to learn something — and to establish yourself as an authority.
For example, even the best plastic surgeon Garo Kassabian writes blog posts to help boost his business and prove his expertise.
If your content is useful to potential clients, they’ll keep coming back to your site. Eventually, they’ll schedule a consultation.
Use Social Media As Your Marketing Expert
Once you’ve written amazing content, use social media to promote it.
However, to ensure that your content gets read, you’ll need to get some followers.
Invite those who have visited your practice to like your page. Regularly make posts about what’s going on in your office. Keep your consumer base engaged, and promote transparency in your posts.
When you start promoting your content, you will see your follower count rise. This is the best way to make lasting business relationships in your market.
Cater Your Strategy to Your Local Market
Many people try to grow their business by trying to tap into major markets that are outside of their immediate service area. This is not the right strategy. Although the market is larger, the competition is more intense.
Plus, you end up neglecting the local market. Make sure those who would want to use your service are aware that it exists. To accomplish this, link up with local directories.
Optimize Your Site for Mobile
Very few people browse websites only on a laptop or desktop. Many potential customers view your website on their phone or tablet. You need to make sure that they will be able to view your website — and take actions — without any complications.
Invest in a web design platform that allows you to toggle between mobile and desktop views. That way, you know exactly what your customers are seeing, no matter where they’re coming from.
Facilitate Contact With Potential Customers
If your customers like the content on your website and are impressed with the services you provide, you want to make sure that they have a way to contact you.
Add a call-to-action at the end of every blog post that links to your contact page. You should also consider adding a chat feature to your website, so that potential customers can get instant answers to their questions.
Your Plastic Surgery Practice Will See More Sales
If you apply these SEO tips to your plastic surgery practice’s website, it is very likely that you will see more revenue.
It’s all about connecting with your market and finding your niche. Do you know of more ways plastic surgeons can increase their reach with SEO? Please leave a comment below and continue the conversation.