There are hundreds of millions of blogs, and the vast majority get less than 1000 visitors per month.
In order to attract and retain an audience, tech blogs must stand out amongst the rest. Read on to learn about the 5 qualities that the best tech blogs have in common.
1) All the Best Tech Blogs are Frequently Updated
The tech world is constantly changing and the best tech blogs keep its readers updated.
New software and hardware products are released all the time. While it is demanding to keep up with, tech bloggers have no choice.
If the blog cannot keep up, readers will turn to other outlets.
For instance, a blogger for New England Network Solutions would be expected to follow and report on the latest news in the IT community.
Blog statistics back this unfortunate reality up. Blogs that average more than 1 post every 2 days receive 3.5x more traffic than blogs posting less than once a week.
2) Writing in Layman’s Terms
When writing a tech blog, it is easy to get carried away with complicated technical jargon. While this may appeal to a limited audience, most visitors cannot be bothered with words they don’t understand.
Instead, blogs should be concise and straight to the point. Paragraphs should not be longer than a few sentences and fluff must be avoided.
3) Utilize WordPress Plug-ins
WordPress Plug-ins provide added functionality for bloggers. Content alone is not enough to launch a successful blog.
Installing plug-ins will integrate important features into the tech blog.
For example, two popular add-ons are contact forms and a comment section. Reader feedback is critical to running a successful blog.
Other plug-ins include cybersecurity and analytical tools to monitor web traffic on the blog.
4) Hook Readers in With a Hot Debate
Blog topics should be unique and compelling. Readers will not be attracted to blogs that cover the same tired themes.
How many tech blogs have covered the iPhone versus Android debate?
In order to remain original, bloggers must be tuned into what the competition is writing about. Keep an eye on the comments section to see which topics are driving fiery debates and which ones are falling flat.
5) Find the Perfect Length for the Standard Blog Post
Blog posts that are excessively long run the risk of turning readers off.
People absorb information very differently today. With small screen mobile devices, readers tend to quickly scan through blogs.
Readers do not like to scroll down perpetually. Bloggers must walk a fine line between writing a thorough analysis or saturating readers with too much information.
Wrapping It Up
The best tech blogs have common characteristics that drive success. Effective blogs drive debate but are not excessively long.
Great blog posts are also easy to understand. If there are any questions about launching a successful blog, please do not hesitate to contact us for guidance.