You help people travel to their most desired destinations. But, how are you getting customers to make the trip to your website?
The travel industry is a trillion dollar industry, which means there’s plenty of money to go around.
However, if you’re not using the right search engine optimization (SEO) techniques, then your site will be lost in a sea of others.
To make it to the top of the search engine page results (SERPs), you can implement simple WordPress hacks. If you’re not already using this content management system (CMS) for your site, then it’s time to reconsider.
There’s nothing like a blog to help generate traffic to your site. Let’s get into some of the hacks you can start using today.
1. Optimize All of Your Content
Every aspect of your website should use proper optimization techniques.
This includes implementing keywords throughout your web pages, such as the home page, about us and services/products pages.
As a travel website, you want to focus on keywords that relate to your industry and target audience. Also, make sure to place keywords within your meta titles, meta descriptions and Alt tags for images.
2. Promote Your Content On Social Media
It’s not enough to publish content on your blog.
Unless you have a large scale email list, your posts will go unnoticed by the mass majority.
To help shed light on your blog posts, you can share them on your social media accounts. Include a quality photo and ask a question or make an engaging statement to get the attention of your followers.
This is exactly what travel sites like Viajacompara.com are doing.
3. Ask Customers for Reviews
The more social presence your travel company has, the more travelers will come to you to plan their trips.
When they search for your brand on Google, they should find reviews written by actual customers.
Now, there’s no way to control what people say – good or bad. However, a mix of both is better than having nothing at all.
Consumers today are looking for companies with a proven track record of pleasing customers. Make sure to ask customers to leave reviews, and do some crisis management by responding to negative reviews.
4. Choose Fast-Performing Themes
None of these WordPress hacks will work if you have a theme that bogs down your site performance.
This is why it’s best to select one that has a minimal amount of code.
The less code Google’s bots have to wade through, the easier it will be to find relevant content. In turn, this will help get your site ranked quicker.
5. Stay Away from Black Hat Techniques
There are various SEO methods you want to stay far away from.
This includes over-stuffing your pages and content with keywords and buying links from link farms.
Any backlinks you have should derive from high-authority sites that are relevant to the travel industry. For example, if you have a cruise booking site, it’s good to have a backlink on a blog that sells bathing suits.
Use these WordPress Hacks to Drive More Traffic
If your travel website lacks a blog, it’s time to build one. It’s very simple to do, so there’s no excuse not to.
However, if you need help putting one together, you can visit On Blast Blog. Here, you can find tips and tricks for beginners.
Plus, there’s plenty of other content you can use to help increase traffic to your site. Stop by today to get started!