For a few years now, people have been hyping up mindfulness marketing.
In the hustle and bustle of the 21st century, it’s difficult to feel grounded while being bombarded with texts and tweets. Mindfulness strives to bring a calm sense of the present to the disorienting frenzy of daily life.
The hype isn’t wrong: Mindfulness is a great method of marketing. The issue comes with implementing effective mindful marketing strategies. For lifestyle blogging, enacting mindful strategies can seem difficult.
Have you been successful in your attempts? If not, don’t worry. Here are five tips to get you back on track.
1. Choose Words Wisely
The words bloggers use can make or break their content. The same is true for marketing content and blog content alike.
It’s not just that run-on sentences are stressful. You need to make sure that the tone of your content is consistent and welcoming.
If you stray too far from your brand, your audience will start to wonder where you went. Worst of all, they could begin to think your blog isn’t worth the visit.
That’s why you need to stick to your voice. Make sure the reader sees you.
2. Be on Your Reader’s Level
No matter what kind of website you’re using to host your blog, your marketing goals should remain the same.
You want to treat your audience, and potentially new members, with genuine respect. If a reader feels that respect in your marketing, they’ll be more likely to stick around.
3. Don’t Be Afraid of Change
The trust between you and your readers should open up a line of communication. They’re who you’re writing for, the target of your marketing.
That’s why it’s important for you to listen to them. From comments sections to emails, figure out a way to heed their criticism.
Then, make adjustments based on their preferences. It’s one way of legitimizing your presence in the eyes of your readers.
4. Treat Lifestyle Blogging as a Life Choice
It’s important that you earn the trust of your readers. One great way to do that is to show them you’re practicing what you preach.
If you are hyping up planners, for example, let them know you endorse a 2018 planner coming soon. If your readers can see you marketing the items you love and that fit into your authentic lifestyle, they’ll be more likely to believe (and listen to) what you’re saying.
5. Stay Mindful of Yourself
Don’t get stressed out by the push to be more mindful in your marketing. Your marketing stems from your blog, which stems from you.
If you’re not being calm and collected in your daily life, it’ll creep through all the way down the line. Make sure you’re doing enough to stay grounded while working on your blog.
Go Mindful Today
With these tips, you’re more ready than ever to connect with your readers. Marketing doesn’t have to be a confusing, dehumanized list of statistics and strategies.
You should use your marketing as a chance to draw your readers closer in. If you’re doing it right, lifestyle blogging can positively impact your life and theirs.
For more information on our blogging strategies, feel free to learn more on our website. Good luck!