For all of the love and hard work you’ve put into it, your business deserves more attention. And one of the easiest ways to get your dental site more attention is by coming up with a great SEO strategy.
While a great design and a quick website are certainly great steps toward your SEO goal, you’re going to need a blog. Blogging is one of the easiest ways to increase your SERPs and establish your site as an authority.
But if you’re starting from scratch, blogging can be a bit intimidating. Read on for some quick tips on how you can start a dental blog that is sure to yield results.
5 Key Steps to Starting a Dental Blog
1. Do Your Homework
You can’t just start a blog, begin posting, and expect traffic. You’re going to need to put in a bit of footwork before you even write the first word.
If you’re starting from scratch, look into blogging platforms. Sites like WordPress make it easy to set up a blog. All you need is a free account and you’re good to go.
Next, research your market. Who is that you’re looking to blog for? After all, content created for a general audience is going to need a different tone than content for other dentists.
2. Know How to Structure Content
Picture this: you’re heading to your favorite blog and you find a great new article. You click the link and you’re bombarded with a massive wall of text.
You’d likely hit the ‘back’ button as quickly as possible. And your audience is going to feel the same way.
Even if you’re the best writer around, no one is going to read your content if you don’t know how to properly structure your posts.
Make sure that you break up each idea into a separate paragraph. This makes your post easier to read and seems less intimidating to your audience. The smaller and easier to read your paragraphs, the easier it is for your audience to follow along.
3. Think About Your Audience
Structuring your content is only half the battle. You’ll need to learn to write with your audience in mind, as well. Create content that you’d like to read if you were coming to a dental blog.
Send out a quick questionnaire to see what your audience is interested in. Keep this data handy. It’s going to make coming up with future topics quick and simple.
You can also write the occasional Q&A post. Customers are likely coming to your blog looking for information. Be it for specific products, like Crest whitening strips, or general tips like flossing, make your posts informative.
4. Interact With Your Audience
Make sure you take the time to interact with your audience, it makes a huge difference. Sites that interact with their customers generally perform better, as it creates a sense of community.
Take the time to read the comments and respond when appropriate. And don’t forget about the importance of social media. Facebook and Twitter make it easier than ever to have a direct connection with your market.
Best of all, social media allows you to cross-post content. It’s great for marketing AND boosts your SEO score!
5. Post on a Regular Basis
Finally, make sure that you’re posting content on a regular basis. Generally speaking, it’s a good idea to try and write about 2 to 3 posts per week, including one long post.
Your audience should be able to rely on you for great content at all times. The more content you post, the better.
With these tips in tow, you’ll get more traffic to your dental blog in no time! With a bit of practice, you’ll be creating great, fresh content that your audience will love.
And don’t forget that we can help you create the blog or website of your dreams! Sign up today and get started on a fantastic dental blog.