5 Emerging 2018 Design Trends That Will Impact Your Web Design

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adobestock 92150168You don’t need a design degree to make a great website anymore. Wix and Squarespace offer drag-and-drop design and development tools that compete with high-end design. But even the best tool is wasted in the wrong hands. Below is a list of the top five 2018 design trends that make your site the top hit in search results.

Below is a list of the top five 2018 design trends to help aid in your goal of being at the top of your SEO game.

1. Mobile First

For many visitors, the first time they’re going to visit your site, it’s going to be through a link from social media. They’re going to see your site for the first time likely on a phone or a tablet. You need to make sure you’ve designed to scale for this.

If you don’t know how to write media queries into your CSS files, no need to worry. Most drag and drop design tools employ a mobile-first concept into all of their templates.

2. Sticky Elements

Whatever your site, you have some action that you want to see from visitors. You want your visitors ready to interact. As they scroll through content, read your text or look through your images, users need to be able to act as soon as they’re inspired.

Sticky headers and footers have become the norm for apps and sites. As users scroll, it allows them to be ready for action. They show users that there’s more content to see and that you’re ready to serve it up.

3. More Video

Web development is moving toward video content for everything. Studies now show that video accounts for nearly 70% of internet traffic.

Industries from high-end fashion sites to pharmaceutical brands are including video headers. Autoplay has become the norm when a page loads. Moving images can double interaction time over still images.

Your brand’s social media profile is no exception. Whenever possible, make every post a video post.

4. Parallax Scrolling

Users want efficiency. Single-page websites are a growing trend. Parallax scrolling allows you to separate content and concepts without moving your viewers away from your main page. You can imply depth and transitions with ease.

You’ve seen this trend all over the web. Learn more about parallax scrolling and see if you can find a way to integrate it into your site.

5. Photography

As display technology improves, so does the need to have higher quality images. Imperfect images are more obvious than ever before. Brands big and small are hiring professional photographers to look their best.

Once you have your fantastic images, formatting is the key to wowing visitors. Incorrectly scaled images will make your subject look squished or stretched out depending on the device you’re looking at.

Think Ahead to 2018 Design Trends

Alongside integrated e-commerce, micro interactions, and expanded color displays, web design is being reinvented every year. Web design will change as devices change. Multi-touch and face recognition technology will become standard on mobile devices. Design trends will surely make use of these developments.

Whether you’re working on a blog, a business or a mobile app anticipating 2018 design trends is a must. Now that you know what to do, get started today!