Even the highest quality content won’t get many hits if you don’t use SEO techniques to increase your blog’s ranking in search engines.
SEO doesn’t have to be complex or technical, and once you know what to do it won’t take long to optimize all of your future posts. Even if you’ve never even though about search engine optimization before, the following blogger SEO tips will be easy enough for you to follow.
Ready to start hitting some key blogging benchmarks?
Let’s do this.
1. Target the Right Keywords Before Using Other Blogger SEO Tips
None of the SEO techniques we’re about to share will be much use if you don’t choose the right keywords for your blog.
Keywords are the terms that users search for before they find your site, so you’ll need to put yourself in the shoes of someone searching for the information you’re providing.
If you run a baking blog for beginners, you might target terms like, ‘easy baking recipes’, or ‘how to bake my first cake’.
You’d want to avoid terms like, ‘buy cakes’ or ‘expert baking classes’, since although they’re in the right niche, they aren’t relevant to the content you’re providing.
Once you’ve chosen your keywords, find ways to include them naturally in your content. Only include keywords when they make sense, and never force them into posts.
2. Include Internal Links in Your Posts
Linking to other posts on your blog helps search engines to understand how the different pages on your site relate to each other.
For example, if you publish a post called, “5 Easiest Cookie Recipes,’ and then link back to previous cookie posts, search engines will know that all these pages are related.
Including links also encourages visitors to stay longer on your site, rather than reading a single post and leaving.
3. Add Alt-Tags and Captions to Images
Search engines can’t read images, so you need to give them a helping hand.
Adding descriptive alt-tags to your images means they’ll show up in image searches, and the alt-tag will appear as text anytime your site isn’t loading properly.
Be sure to make the tags as descriptive as possible. Think, ‘giant chocolate chip cookie’, rather than, ‘cookie pic’, or ‘cookie002’.
4. Guest Post to Build Backlinks
Guest posting on other blogs and including a link back to your site is a great way to increase your ranking.
Search engines consider sites to be more high-quality when they see other popular sites linking back to them. Try to guest post on sites which are relevant to your niche, well-maintained, and highly-visited.
Never pay for backlinks, as your site could be penalized by search engines and lose its ranking.
5. Write Meta-Descriptions for Your Posts
Meta-descriptions are the small blocks of text that appear below page titles in search engines.
If you don’t write your own description, search engines automatically use the first few lines of the post, which often doesn’t make sense.
Take the time to write an engaging description that makes the content of the post clear and includes your chosen keywords, and you’ll see more clicks.
Follow our blogger SEO tips and check out these awesome articles to learn all the tricks to running a successful blog.