Hardly anyone is viewing your posts. And no one ever leaves comments. You know you’ve got some valuable information, so what gives?
To be a successful blogger, you can’t just slap some words on a screen and hope people read them.
Blogging requires a great amount of strategy. Quality blog posts contain certain key features. These key features keep people reading until the end and make them want to share the post with their friends.
Let’s take a look at the top 5 blog features you need in order to succeed:
1. The Right Structure
Structure is often one of the most overlooked aspects of blogging.
But, without a set structure, you’ll appear unorganized and scatter-brained. No one is going to take the time to read a post like this. The right structure makes your posts readable, skimmable, and shareable.
Plus, when you structure your posts the same, your audience will know what to expect from you and start to trust you more.
Here’s what your structure should look like:
The intro is your chance to hook the reader right away.
Also, a good intro gives the reader a glimpse of your personality and your writing style.
Seriously- do not skimp on the intro. If anything, it deserves the most focus. A good intro grabs the reader’s attention and makes them want to keep reading.
Here are some effective ways to create an attention-grabbing intro:
- Present the reader’s problem in a way that’s relatable (i.e. Ask a question like: “Are you stressed out about all of your credit card debt?”
- Start with an eye-catching statistic
- Share a personal story
Or, you can combine any of these elements. Jordan Deloizer’s blog post about getting confidence back after failure nails the intro with a relatable problem that leads into an eye-catching statistic.
The intro should then conclude with a smooth transition to the body that will make the reader want to learn more.
You’ve probably got several points you want to make in your post.
So, first things first: break these points up into logical headings and sub-headings. Big walls of text are unappealing and nearly impossible to read. If you do this, you’re going to lose your readers.
Basically, you want to think of each heading like a miniature blog post. Each mini post should transition smoothly into the next mini post.
And don’t forget to showcase some personality. No matter how valuable your content is, no one is going to read it if it’s presented in a stale and boring manner.
If someone makes it to the end of your post, congratulations.
This means you said something that resonated with the reader. And likely, they’re going to want to hear more from you.
They might also be interested in buying your products or services.
Therefore, make sure you conclude your blog post with a strong call-to-action. For example, you might want to navigate them towards another blog post so they stay on your site longer. To do this, you could say something like, “Click here for more useful tips on managing your finances.”
2. Visual Content
You’ve probably heard a million times that written content is the most important aspect of boosting your search rankings.
This is undoubtedly true. But, visual content (infographics, videos, slideshows, images) is also a crucial feature that can take your blog to the next level.
Remember how we said we want to avoid huge walls of text? Images are a great way to break those up.
Also, people just love visual content: 65 percent of the population are visual learners. A few simple infographics can really go a long way.
3. A Clear Focus
Readers don’t visit their favorite blogs in hopes of finding something interesting.
They visit their favorite blogs knowing that the posts will contain specific information they’re looking for.
Maintaining a clear focus is one of the most important blog features of successful sites.
Don’t try to be a one-stop shop for your readers. Instead, niche down to ONE area of focus. When you niche down, readers know exactly what they’re getting into every time they visit your blog. They know that they won’t have to sift through any useless info to find the stuff they can relate to. And this will keep them coming back for more.
For example, let’s say you’re interested in writing about money. Think about how you can niche this down: Do you want to write about money-saving tips? Do you want to write about money investment opportunities?
You may think that narrowing your focus limits your readership. While it does to some extent, trying to talk about everything throws your credibility out the window. A blog that maintains focus establishes you as an expert and allows you to build trust with your audience.
4. Regular Content
Ok, you just wrote a killer blog post that got tons of comments and social media shares. Time to kick back and relax a bit now, right?
Wrong. Make no mistake- blogging is hard work. You need to be blogging on a consistent basis in order stay relevant with your audience.
With that being said, make sure you’re always striving for quality over quantity. One solid post per week is better than five thrown-together posts.
Everyone is competing for consumer’s attention, so make sure you stick to a disciplined schedule so your blog doesn’t get lost in the fog.
5. Internal Linking
One of the main goals of blogging is to keep people on your site for as long as possible.
We already talked about how you can do this with a call-to-action in your conclusion. But, you should also focus on doing this throughout your blog post.
We’re talking about internal linking. Here are the basics of how it works:
- Create a lot of quality content (so you have stuff to link to)
- Next time you blog, link to other content you’ve previously created
- Don’t link to a homepage, focus on other blog pages, contact pages, or service pages
- Make sure the link is relevant (aka don’t write “contact us today” and then link it to some random post)
- Sprinkle a few links in every article, too many makes it look like you’re desperate
Linking is one of the most important blog features and it also helps with SEO, so don’t forget to do it in every post.
Successful Blog Features: Bottom Line
Clearly, it takes a lot more than just good grammar and some fun facts to run a successful blog.
You need to implement these blog features if you want to succeed. If you’re confused on any of the features, don’t worry.
We’re here to answer any questions you might have so you can nail your next blog post. Check out our blog to get some ideas!