With millennials getting as much as 74% of their news online, you can bet young parents get their lion’s share of information from the web. Parenting blogs are an important resource for moms and dads having dealt with their first kids or new hurdles with their older kids.
If you’re a writer now spending more time at home or if you’ve become a parenting authority among your friends, you might be thinking about blogging. It’s a great way to build a community of parents and a great outlet for some of the frustrations and challenges of being a parent.
Writers who have confidence in their authority can turn their blog into a source of income. To build a popular and profitable blog, you’ll need more visitors.
Follow these 5 tips to see your readership growth.
1. Focus On Your Reader
Remember who you’re writing for. You need to always be thinking about the reader who is visiting your blog. Going on a long tangent about a personal issue that has nothing to do with what readers expect from parenting blog will lose readers.
We all have egos, so it’s understandable why you might want to put a little bit of yourself into each post. Similarly, readers will want to build a personal relationship with your writing over time. It’s okay to speak from personal experience.
But at the end of the day, your writing needs to be about helping other parents.
If you get feedback or comments from your readers, take them into consideration. Be open to criticism.
Getting as few as two emails from people asking you to write about a subject means that people are reading your blog. You’ve built a trust and you need to respond to that.
2. Show Off Your Expertise
Once you’ve established a voice and start getting feedback, tell people where your expertise lies. You may come from a niche background, a creative upbringing, or a corporate environment.
There’s someone out there with the same background who needs to know they’re not alone. And for those who don’t have that background, they’ll want to hear your voice.
Successful parenting blogs have a focus on an angle. You’ve got a unique voice so show it off.
Think about any kind of hurdle you’ve overcome in parenting. Writing a series of
“how-to” articles are essential for building an audience for parenting blogs.
You can show off your knowledge while helping other parents with their problems.
3. Great Parenting Blogs Take A Position
Once again, you’ve got to be willing to stand out from the pack if you want to get more visitors. If you’re the lone liberal voice in your hometown, the only parent you know who uses cloth diapers, or you’re raising a child in a bilingual household, let readers know.
If you’ve had a terrible experience with a certain product you think was dangerous for your child, say so. If you’re a fan of something like Holle Goat Formula, say that as well. You might end up with some extra ad revenue.
Parents each have their own way of doing things but likely someone else is looking for another voice like yours in the digital wilderness. You could be a beacon of hope for someone who is working two jobs and juggling single parenting.
You could also be an outlet for a parent in need of a laugh after a long day at work or at home.
Parenting blogs without any kind of unique voice will be forgotten as quickly as they’re seen. With 3.9 million parents identifying as bloggers, you’ll need to stand out.
Be confident and you’ll see readers start to gather around your blog and respond positively.
4. Don’t Box Yourself In
It might be hard to remember at times but before you were a parent, you were a person with work experience, talents, and ideas. You can write about more than the best formulas on the market or your favorite strollers.
Write about how your work experience has influenced your parenting. Write about how managing a sales team is “just like” or “wildly different” from coaching a soccer team.
While you’re at it, set up a whole section in your blog that’s explicitly not about parenting. You might see an interesting crossover in your audience.
For many parents, there’s an idea that you can’t have a successful career and be a successful parent at the same time. You can the voice that gives hope to prospective parents who wonder if it’s possible to “have it all”.
5. Charge What You’re Worth
Once you build an audience, you might be asked to guest post for other blogs. Don’t do this for free. Other blogs want to get part of your audience and make use of your expertise.
You’ve worked hard to build your audience, so be sure that you’re getting paid to possible split part of your audience with the host blog.
Use Google analytics or something similar to measure your site visits. If you’re seeing a whole lot of growth, you may be considering using ads.
Find an ad stream that pays what you think your audience is worth. Be sure their ad campaigns are relevant to your posts.
There are a lot of ways to promote your blog that are cost-effective and give a strong return on investment. Don’t risk losing your audience for the sake of profit.
A dedicated, years-long audience is more valuable than a week’s worth of random hits.
Start Building Your Audience Today
You might not have a background in web design or web marketing, but that’s no reason to stop you from using tools like Search Engine Optimization (SEO) or web analytics.
Traffic doesn’t just come to parenting blogs. They need to lay the foundation with keywords and links in the right places.
If you have any questions on how to use these tools or pick the best platform for your blog, contact us.