The advent of eCommerce is one of the most significant breakthroughs of the 21-century, with nearly 2 billion consumers shopping online.
The opportunities are huge, but the competition is fierce. Launching an online store isn’t enough. You need a robust optimization strategy that drives sales, not just clicks.
eCommerce conversion rate optimization goes beyond the basics of SEO, keyword research, and web content. Read on to discover three actionable tips you can implement today to supercharge your conversions.
Optimize Your Product Pages
With a few notable exceptions, products don’t sell themselves. Small online stores aren’t household names like Amazon. You need to convert as much traffic as you can.
The first step is to optimize product pages for maximum impact. Consumers look for benefits, attractive pricing, discounts, offers, high-quality images, and authoritative product information.
Start by optimizing the product pages on your website, and don’t forget to include a call-to-action that encourages visitors to buy. Use relevant keywords to optimize your pages for search.
Include a “recently viewed” feature that reminds visitors of products they were previously interested in. A “related products” feature is a great trick to increase sales at check-out.
Another way to drive sales is to create product landing pages. There are a few ways to approach this strategy. Start by researching Leadpages vs Clickfunnels to find the right method.
Simplify the Checkout Process
Cart abandonment is one of the biggest challenges with eCommerce. Consumers click away from checkout for several reasons. One of those reasons is complicated checkout processes.
Your shopping cart and checkout design is a critical part of user experience. Reduce the number of steps consumers need to check out. Optimize your check-out pages for faster load times, as slow-loading buttons can be interpreted as errors by visitors.
Use remarketing to target and convert consumers who abandon their carts. Allow visitors to check out as guests, so they don’t have to trouble themselves with signing up for an account.
Don’t forget to include a money-back guarantee in your call-to-action!
Constant Contact has you covered with the tools and expertise you need to get started. Check out their free trial today!
Mobile eCommerce Conversion Rate Optimization
Forecasts project that mobile eCommerce will account for more than half of all online sales. This trend is huge and isn’t showing signs of slowing down.
The first thing you need to do is to optimize your website for mobile visitors. You’ll need a responsive design that works seamlessly on desktops and mobile devices. Fortunately, these web designs are standard, and you can even install a responsive theme without coding knowledge.
Fast load times are crucial here, so test your site thoroughly for lags. Optimize all your discount and offer pop-ups for mobile devices, as well. Make sure your product page layouts are suitable for mobile screens too.
Optimize For Sales
It’s time to put these tips into practice and drive more than just clicks. Refer to this post as you craft your eCommerce conversion rate optimization strategy.
These tips are just the start of your online journey. Check out the blog to discover even more tools for growing your online business.