About 75% of search engine users never look beyond the first page of results. If your Google rankings are low, you could struggle to reach customers. You need to develop a plan to improve your organic search rankings.
Boosting your rankings can help you generate brand awareness, website traffic, and leads.
Not sure where to start? Here are three proven strategies that can improve organic search rankings. With these tips, you can finally reach the top of a Google page.
Then, you can reach more customers and set your business up for success.
Rank higher than ever with these three tips today!
1. Update Your Keyword Research
Google looks for high-quality content that appeals to the user’s search intent. If your content doesn’t fulfill the user’s needs, they’ll leave your website. Your bounce rate could rise, causing your Google rankings to drop.
Before that can happen, make sure you’re up-to-date with your keyword research. Focus on high volume searches. Look for longtail keywords, too.
Then, continue creating content throughout the year based on your keyword research.
Focus on high-quality, informative content that appeals to the user’s search intent. As your clickthrough rate improves, your organic search rankings will, too.
You can check the homepage here to discover how to create high-quality content with ease.
2. Keep Up With SEO Trends
Google’s search engine algorithm changes throughout the year. Make sure you’re up-to-date with ranking factors and trends. Otherwise, you might struggle to generate organic traffic.
For example, video is now the number one form of media used in content marketing strategies. About 75% of voice search results rank in the top three for a query.
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Try appealing to voice searches by focusing on longtail keywords posed as questions. Otherwise, create more video content this year.
Make sure you’re demonstrating EAT, too. EAT stands for expertise, authoritativeness, and trustworthiness.
First, use your experience in the industry to demonstrate your expertise. Provide accurate, useful information consumers can’t find elsewhere.
Use customer reviews, testimonials, and other social proof points to demonstrate your authority. Demonstrating your authority could boost brand trust.
3. Start Guest Blogging
If you want to improve organic search rankings this year, consider your link-building strategy. You need backlinks to boost your rankings.
Start guest blogging this year. You can share an informative, unique blog post on someone else’s website. Then, you can link to your own blog within the post.
Google will notice you’re generating more backlinks. You could rank higher for relevant keywords as a result.
Don’t forget internal and external links within your posts, too. Internal links send readers to other pages on your site. External links to research and studies could boost your credibility.
Rank Higher: 3 Proven Strategies for Boosting Organic Search Rankings
Don’t neglect your search engine optimization strategy this year. Instead, use these three strategies to boost your organic search rankings. Improving your rankings will help you reach more customers online.
You can generate more website traffic, leads, and sales as a result.
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