Are you looking to launch a blog for your contracting business?
There are so many benefits of blogging for business. Increased leads, improved brand image and better SEO are just a few of them. These days, it’s almost crucial for a business have a blog.
You can’t just put any blog up online and expect to see results, you have to do it right. In this article, we’ll teach you how to do that. Read on for our top tips on making a killer contracting blog.
1. Product Reviews
Product reviews make great material for contracting blog posts.
Whether it’s a power tool that you love using, a brand of paint that’s better than the rest, or a service you’re working in partnership with like Milgard Vinyl Windows San Diego, your readers would love to hear about it.
These reviews will appeal to potential customers and DIY enthusiasts looking to buy the tools to do the work themselves. That means your site can reach an even bigger audience.
You could even set up affiliate links on your site as a way to make passive income. Through these, customers can purchase these products directly. When they do, you’ll receive a kickback.
2. A Portfolio
Your construction blog is the perfect place to showcase your work. Use it to show off photos of projects you’ve recently finished, or even what you’re working on right now.
Potential customers will want to see the quality of your work, and it will give them peace of mind to see real examples.
Collect high-quality images of work you’ve done and put them all together in a sleek portfolio section. You can design it yourself, download website plugins, or use a specially-developed portfolio website and link to that.
It’s a good idea to regularly update your portfolio with jobs you’ve been doing, so readers know that you’re a legitimate contractor with a steady flow of clients. Just make sure you get permission from your clients before you post pictures!
Your portfolio should be accompanied by testimonials from previous clients. They’ll be able to vouch for the quality of your work, which will give confidence to any readers considering using your service.
This means your own marketing is backed up by your clients’ voices, and you don’t have to do it all yourself. Businesses rely heavily on word-of-mouth marketing to maintain their reputation and attract new clients, and testimonials will help you keep pace.
If you’re not comfortable with asking people to do these kind of recommendations for nothing, you could always provide an incentive. Offer them a discount on their next project, or entice them with an entry into a lucky draw with a lucrative prize. You might be surprised how many responses you get!
Just make sure all of them are sincere. Readers can tell if a testimonial is fake or forced. If they don’t quite believe it, it will have the opposite effect and they’ll end up with a negative image of your brand.
As well as written testimonials, use them in video and photo format as well. That will keep them interesting and increase the likelihood of them being seen by potential customers.
4. An FAQ Section
It’s always good to have a Frequently Asked Questions page on your website. This gives you the opportunity to address various queries in one place.
A lot of people don’t have the time or desire to read an entire blog post to get the information they’re looking for. With a list of FAQs, they can quickly skim through to get the answers they need. Make some notes of the questions customers usually ask you, and address them here.
You can also do a little marketing in your FAQ section. Use it to show off how much experience you have, any awards you’ve won, and how many happy customers you’ve had. You can also link to longer blog posts from there.
5. Great Photos
Using images in your blogs can improve your readership by 650%, but you have to use the right ones.
Images should be high-quality with a DPI of at least 72. They also need to be relevant to your content. More often than not, people will see the image before they read the text attached to it, so it needs to be something that brings them in.
Make sure the images aren’t too big, though. If they’re huge, they could slow down the loading time of your site. If they don’t load quickly enough, people might give up on it and go to another site.
You don’t have to produce all your images yourself. As well as original photos of your own, you can use stock images from the internet. For more information, see our post on how to choose the right digital marketing images for your blog.
Try using videos, too. They’ll provide another way for people to get engaged with your site and social media channels. Short video tours of your previous jobs, interviews, or even just funny anecdotes will draw people in.
6. Expert Advice
Having your own contracting blog gives you the freedom to craft your brand image into exactly what you want it to be.
That means that with the right content, your site can make your company an authority by showing off your expertise. Think about what you know that your customers or competition don’t, and use it to create blog posts that are valuable to readers.
This doesn’t have to involve giving away your precious secrets. Instead, it will show people why you’re a cut above the rest, and why it’s worth coming to you for advice. You have to give a little away to make people come back for more.
Show them what you’ve got! If people trust you, they’ll be more likely to use your service in the future, too.
7. Regular Content
Consistency is one of the most important things about blogging.
If you’re posting content regularly, it will give readers a reason to keep coming back to your site and reminds them of your service. It will also boost your ranking on Google.
Consistent blogging is most effective. Publishing new posts often will generate more leads, keep your audience engaged, and build your brand up as an authority in the industry. If people don’t keep seeing fresh content every time they visit the site, they’ll eventually stop checking back and you may lose them forever.
8. No Spam
When you start your contracting blog, you might be struggling for ways to drive traffic to your site.
Don’t give in to the temptation to write clickbait articles to attract people. They make your site look less legitimate and after people have been burned by them once, they might stop clicking on your links altogether.
Likewise, don’t litter your posts with keywords in an attempt to improve your SEO. While keywords are certainly important, using too many of them will make your content look cheap and fake. It could also result in your site being penalized by Google.
Don’t bombard your readers with ads, spam or pop-ups. They won’t make sales. People will be much more likely to use your service if they feel that you’re a genuine contractor they can trust, and these techniques will have the opposite influence.
9. Enticing Headlines
Good headlines are crucial to contracting blog posts.
It doesn’t matter how good your content is. If the headline doesn’t draw people in, hardly anyone will read it.
The better your headlines are, the more people you’ll get clicking on your posts. That drives traffic to your site, increases your audience, and improves your business. In short, great headlines help you make more money.
Good headlines are short, to the point, and arouse suspicion in the reader. Trusted techniques include using questions and lists. These let the reader know exactly what they’ll get out of reading your post.
10. How-To Guides
These days, the temptation for homeowners to bypass contractors and go the DIY route is bigger than ever. With a wealth of information online, people have more access to useful information than they used to.
This doesn’t have to mean that you have to lose customers. Instead of fighting the DIY trend by insisting that using contractors is always the best choice, create detailed guides to help people do certain jobs themselves.
People will appreciate guides from a company with expertise in the industry. Giving this kind of information out on your contracting blog will also help to build you a reputation as a trusted contractor. It will let people know that you’re not just out to make a sale.
Get Your Contracting Blog Started
Now that you’ve got all the information you need to start a great contracting blog, the next step is to get into action!
If you’re not sure how to do that, don’t worry. You don’t need to be a computer whiz to make a great website. We can give you all the information you need to do it yourself.
Find out how we can help you to make a great website today!