10 Tips for Science Bloggers: How to Get Started and Build Readership

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You could argue that science is more popular in pop culture today than it has been in years. From global warming to all of the Area 51 talk that has been taking place in recent weeks, science-related topics seem to be on the tips of everyone’s tongues these days.

If you love science, you might want to consider capitalizing on this by setting up a blog. Science bloggers specialize in breaking down the latest developments in the world of science and helping people make sense of them.

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Does this sound like something that would be fun for you? If so, here are 10 tips for science bloggers that will help you get your blog off the ground.

1. Decide Which Topics You’ll Cover on Your Blog

There are so many different directions you can go in when you start a science blog. You can cover just about any topic under the sun—and even cover the sun itself if you want!

Make it your mission to focus on a specific set of topics that will appeal to a specific audience. You could, for example, make your blog all about the aforementioned global warming and cater to a crowd of people who are interested in it.

This will give your blog an identity and let people know what they can expect out of your blog.

2. Figure out Who You Want Your Audience to Be

Speaking of trying to appeal to a specific audience, who exactly do you want your audience to be?

Do you want your readers to be:

  • Science professors?
  • Middle-school kids?
  • Scientific researchers?
  • Doctors?
  • People who love the planet?

You’re going to have a tough time appealing to everyone with your blog. Try to narrow it down and make it appeal to one specific set of people.

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3. Come Up with a Memorable Name for Your Blog

Once you know what your blog is going to be about and who your ideal readers are going to be, it’ll be time to come up with a great name for your blog. There are some great blog name generators that can help.

Your name should give people some idea of what your blog is going to cover. At the same time, it should also be something that they’ll remember moving forward.

After you’ve thought up a blog name you like, consider buying the URL for it so that it’s yours to keep.

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4. Create a Cool Design for Your Blog

The design of your blog will really set the tone for it. Therefore, it’s important to think long and hard about what you want your blog to look like when people start visiting it.

Do you want it to be a serious blog? A straightforward design might be your best option.

Do you want it to be a lighthearted blog? Something with a lot of color and tons of pictures and images might work well.

Do you want it to be something that can be a teaching tool? View here to get a better idea of what you might want to include.

The right design will draw readers in and get them to stick around.

5. Start Putting Up Posts on Your Blog

After you’ve done the work to create your blog, it’ll be time to start posting to it. Be prepared to post a lot on your blog during the first few months.

The only way you’re going to build up your readership is by providing them with plenty of content. Try to get into the habit of posting once every day, if possible, to keep your content fresh.

Look for current events in the news that you can use on your blog. They’ll show that you’re on top of your beat and working hard to provide your readers with substance.

6. Spread the Word About Your Blog Online

There are tons of science bloggers with blogs right now. That means it’s going to be easy for yours to get lost in the shuffle.

Steer clear of having this happen by spreading the word about your blog online. You can do it by putting links to your posts on science message boards and by reaching out to your fellow science bloggers to encourage them to link back to your blog.

7. Write Guest Blogs for Other Science Bloggers

In addition to introducing yourself to other science bloggers and encouraging them to post links to your blog, you should also ask them if they would be willing to let you guest blog for them.

If you have some interesting insight on a topic, many bloggers will let you put up a post on their blog about it. In return, you’ll get to link back to your blog.

This will be great for your blog’s SEO. It’ll also introduce you to a new audience and let people know that your blog exists.

8. Use Social Media to Push Your Blog Posts

One other way to motivate people to check out your blog is by using social media to your advantage. Set up social media accounts for your blog on:

  • Facebook
  • Twitter
  • Instagram

Use these social media accounts to connect with others and to post links to your blog. It’ll work wonders for your blog’s traffic and allow you to form relationships with your readers.

9. Collect Email Addresses From Your Blog’s Readers

When you’ve started to establish your science blog, begin asking your readers if they would be open to giving their email addresses to you. This will allow you to email them about your latest blog posts and other updates.

If people love your blog and enjoy what you have to offer, they might not have any problem handing their email addresses over to you.

10. Add New Dimensions to Your Blog Over Time

As your blog grows, you should continue to develop it. Tackle new topics and find fun ways to tackle topics that have turned into favorites among your readers.

The challenge will be keeping your content fresh and offering up something no other science blog can.

Start Your Science Blog Today

Are there things you’d like to get off your chest as far as science is concerned?

Join all of the other science bloggers out there and start your own blog. You’ll be able to use it to teach others about science while sharing your opinions on different science-related topics.

Check out our other articles to find out how to kickstart other types of blogs.

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