Are you sick and tired of the 9:00-5:00 grind? Between the lack of flexibility and your horrible boss, you’re probably ready to call it quits for good.
And you’re not alone. 62% of Americans want to take the leap and be their own boss. As you browsed and researched different business ideas, you may have come across the idea of starting your own blog. “I’m a pretty decent writer, and I know tons about eyewear options – so why not start an eyewear blog?”
Well, there’s more to starting a blog, whether it’s about travel, fitness, or eyewear than meets the eye.
Do you want to know more about starting your own eyewear blog? Keep reading to discover 10 things you should know.
1. You’ll Want to Narrow Your Topic
It’s important to remember that your dreams of starting a blog don’t come without competition. With blogging easier than ever, you’ll likely have to deal with hundreds (or even thousands) of similar blogs.
The best thing you can do is narrow your topic. What type of eyewear do you want your blog to be about – glasses? Sunglasses? Vintage monocles? Do you want to review contact lenses, like Dailies Total?
2. Know Your Target Audience
Before you start typing out your first blog post, you’ll want to identify your target audience.
Let’s say you decided your eyewear blog will focus on fashionable glasses. What type of people would be interested in the types of glasses you plan on talking about?
Are they young or old; men or women? Once you figure it out, you’ll want to cater your writing to grab the interest of your target audience. After all, you wouldn’t want to talk about “matching your funky gem-encrusted glasses with your spring OOTD” if your target audience is men.
3. You May Lose Money at First
With free platforms, like Wixsite and WordPress, many are tricked into thinking that they’ll have nothing to lose from blogging. But if you want to be a serious blogger, you’ll want more freedom and a professional URL that these free sites just can’t offer.
For a beginner, you may opt to buy your own hosting and domain name, then install WordPress. But even this option can cost between $50 and $150 per year.
It can take weeks, months, or even years to get a big enough following to make money. So, you’ll likely lose a nice chunk of change before you make a penny.
4. You’ll Have to Self-Promote
You likely won’t make it in the world of blogging by just being a great writer. You also have to be a great self-promoter.
Share your blogs on social media sites or buy ads on these sites to boost your web traffic. Tell your friends and family and ask them to tell their friends as well. You need to get the ball rolling and spread the word about your blog or nobody will find it.
5. Learn How to Take and Edit Pictures
Alright, so you’re going to share your content on social media. But you still need to convince people to open that link.
Including a high-quality image is one of the best ways to get attention. People will be more likely to notice your post and click on it.
You’ll want to learn how to take and edit images to create professional and enticing posts. Using stock photos is another option, but you’ll want to make sure you’re doing it legally – that means no grabbing photos from a quick Google search.
6. SEO is Important
It’s finally time to start writing your blog posts! But you still need to do some planning.
Using SEO keywords is vital to boosting your posts’ (and website’s) visibility. After deciding on a topic for your post, think about what people will type into Google when they’re looking for content like yours. Then, include these keywords into your post.
7. Include Backlinks
So, let’s say you got your eyewear blog off the ground and have a few readers. Ideally, you want them to read as much from your site as possible. Including backlinks (links to other pages on your blog) is an easy way to do this.
Not only will this get people reading more of your blogs, but it will increase your Google rankings. This will ultimately help your blog appear higher in Google’s search results and can get you even more readers.
8. Quality Should be the Focus
Did you panic a bit when you learned you’d lose money at first? You may have altered your plan to include working while your blog is in the early stages.
While this is a safe plan to ensure those bills keep getting paid, it can take a toll on your quality of work. Blogs need to produce regular content to gain regular readers. But, between work, taking care of your home, and spending time with your family, you may not have a lot of extra time to write.
This is where many new bloggers falter. They begin cranking out subpar or lackluster content just to get regular posts out there.
Chances are, people will stop reading. It’s better to produce fewer quality pieces than a bunch of poorly-written blog posts.
9. Don’t Forget to Get Those Emails
Building an email list is an important part of getting a good following. Make sure it’s easy for readers to subscribe to your email list, so you can send them links to your latest eyewear posts. You may even offer a reward, such as a free ebook or eyewear style chart, for subscribing.
10. It’s a Big Commitment
Do you still think running a blog is easy?
In order to run a successful blog one day, you’ll need to write quality content that includes SEO and backlinks, learn how to take and edit quality pictures, and promote each post. And you’ll have to do all this for no pay for at least the first few weeks.
That makes starting a blog a huge commitment that many people don’t foresee. Make sure you’ll be able to make such a commitment before diving in.
What to Know Before Starting an Eyewear Blog
Don’t start writing those eyewear posts just yet. Make sure you follow our guide to learn what you need to know before starting an eyewear blog, so there are no surprises.
Are you ready to take the plunge? Check out our guide to making your own website.