Want a killer website? It all starts with a great landing page.
570 other websites were created in the same minute you created yours. In other words, you’ve got to stand out or you won’t have a chance.
So how do you create a great landing page? What makes a visitor decide to stay?
To help you get started on the right foot, here are 10 landing page best practices for you to follow.
1. Don’t Be Too Brief
When someone first visits your site they want to know what it’s all about. That means your landing page needs to have enough information.
Use around 1,000 to 2,000 words. Never go below 500. This gives you enough time to provide useful information without going too far.
Don’t forget to lead your readers to where you want them to go. You should have a goal in mind of what you want them to do, so write your content based on that goal.
2. Don’t Be Afraid of White Space
White space doesn’t mean you didn’t know what to do on your landing page. If used correctly, it actually makes your page look perfect.
Go for the right ratio between content, images, and white space. Readers appreciate order and cleanliness.
If your page is too busy, your readers will have a hard time finding the information they’re looking for. And they might just leave, too.
In order to use white space appropriately, you need an idea of how to best work with your chosen platform. If you’ve built your site on Squarespace, you can read more here.
3. Don’t Cover Everything
You only have eight seconds to grab the attention of whoever is visiting your site. So provide your visitor with clear, easy to process information.
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That’s hard to do if you’re trying to sell all your services in one go. Instead, choose one service or product you offer and focus on that.
Instead of creating one busy landing page for everything you’re offering, create multiple landing pages instead.
4. Create a Sales Funnel
If you’re looking to bring more traffic to your site, you’re probably looking to make more sales. If that’s the case, start a sales funnel on your landing page.
This is as simple as offering something for free. That free thing should offer a taste of what they could have if they paid for your services or bought your product.
Hence, the funnel. It “sucks them in,” so to speak, and convinces them they need to buy your product.
5. Include a CTA
Your landing page should have a call to action. That means you need to invite or tell your readers to do something.
Letting them know about what you offer is great. But don’t leave it at that.
A simple line inviting them to call, click, download, or try something, can do the trick.
6. Start With Low-Threat Fields
If you have fields for your visitors to fill out, start in the least threatening way possible.
What do we mean by that? Giving out your name feels more threatening than saying what your goal is.
Your goal doesn’t include any personal information. Hence, giving it out is no threat to you.
Start visitors off with simple fields, then work them into providing their contact information.
7. Grab Attention With a Headline
Your landing page should include a noticeable headline. It should grab attention immediately without being too “in your face.”
Use information that’s interesting, useful, and applicable.
Could your service help your reader boost their SEO performance? Then say it loud and clear.
Let them know right off the bat what you could do for them.
8. Spread It All Out
Don’t try to cram all important information into one spot. You want people to see it, but that doesn’t mean it should all be the first thing they see.
It’s okay to put hugely important stuff, like your CTA, “below the fold.” Your viewer might have to scroll a little. That’s okay. That means they’re viewing your entire page, not just the first thing their eyes landed on.
9. Test and Optimize Regularly
You won’t know if your landing page is successful if you don’t test it. So make sure you do that often.
The same goes for optimization. Focus on optimizing your landing page on a regular basis.
The more you keep on top of these things, the more successful your site will be.
Your landing page needs to be clean and concise. That means you’ve got to eliminate all distractions.
Menu pages, too many words, video ads, and more can distract for the point of your page. So just don’t let them be there.
Instead, create a design that guides your readers’ eyes to exactly what your point is.
Your website’s color scheme and overall design can be part of the distraction. Choose clean, sharp lines and colors that go well together for the greatest effect.
Put These Landing Page Best Practices to Use
Grabbing your visitors’ attention right from the get-go is hugely important to the success of your website. To make that happen, put these landing page best practices to use.
Whether you’re trying to increase your sales or simply get a larger readership, each of these tips will guide you in creating a great landing page. Try them out today to see just how effective they can be.
If you haven’t created your site yet you’ll need to choose a great domain name. Click here for 10 sites that can help you find the perfect one.