Everyone loves to make money. For us, it translates to a means of living, but it’s also a means to live out our dreams, to see the world, and to provide for our families. It’s no secret:
Money makes the world go round.
So, want to know how to make money blogging?
It’s a lot more than you’d make in a corporate job and it also provides you with time to spend with family, friends, or maybe just extra time to hit the gym.
It’s the ultimate lifestyle, one that plenty of people have, so why are you any different?
You’re not. YOU can make money blogging like anyone else.
No matter what you’re chosen topic is, you’re not a simple blogger. You are a resource that people will most certainly pay money to utilize.
Here’s what we’re covering today:
- Monetization options & platforms
- Proven methods to make money blogging
- Helpful lessons about monetizing your blog
Proven Money Making Methods
Let’s put the cards on the table, shall we?
Not everyone gets rich blogging.
Plenty of people make some money, and others make a good amount, but not everyone makes millions despite how hard you may be looking for it.
That being said, the fact that people are doing it every day means that enough time and effort will result in the profits you deserve.
A major tip you need to understand from this moment on:
Pro Tip: Always rely on more than one source of income.
Don’t put your eggs in one basket, that’s probably the most important tip I can give you when it comes to monetizing your blog.
That being said, let’s take a look at some potential methods of bringing in that moola!
1. Google Adsense
This is a great way to jump into the advertisement sphere when your blog is up and running.
The way it works is that you sign up and Google finds relevant ads to place on your blog. When readers click on them you receive some money.
It’s a simple and easy way to get into the field of making money online.
You can choose the size, and between text or image based ads. The best thing is to be open to trying various options to see what resonates with your audience.
2. Affiliate Programs
Affiliate programs are good because they come in a wide variety of forms.
You can adopt more than one of these to take several small incomes and combine them into a substantial one.
The way these work is by contacting the provider of a product or service and arranging a scenario where you promote their product in return for a commission on sales.
Choosing high quality products that will interest your readers ensures that these things will practically sell themselves.
It does help to be honest about products your promoting though, and I would also recommend not promoting constantly as that will come across as pushy from your reader’s perspective.
One great destination you can use to help you figure out which products/services you’d like to be an affiliate for is Click Bank.
3. E-Book Sales
While these will take some time to get off the ground, writing E-books and self-publishing them with advertisements on your blog is a self-contained method of recurring income.
In a recent case study, Sue Ann Dunlevie explains her experiences with making money with e-book sales.
You won’t need to pay anyone to market your book and the sales will go straight to you. The best thing to do is charge less than $20 per book, especially if they’re shorter.
The sales will add up over time as you add additional books to your list. One particular e-book launch managed to bring in $72,000 in one week.
A few tips that Darren Rowse learned from that experience can be applied to your own launch:
- Offer a special launch offer with a deadline.
- Communicate prior to launch with any affiliates promoting your book.
- Create pre-launch buzz.
4. Recurring Income
This type of money making is ideal because it’s set into motion and continues to make you money each month.
The easiest way to do this is by creating a membership site that offers an ongoing service to your users.
Once they sign up, you make money each month from the subscriptions. Of course, the idea is to bring in more users each month than ones who cancel their subscriptions.
5. Private Ads and Sponsorships
These are similar to something like Google Adsense but offer a more lucrative opportunity. In these scenarios you will negotiate space on your blog for private advertising.
These ads will net you money each time someone clicks on them. You’ll need to reach out to places that fall within the interest of your audience.
You will also need to showcase a strong following to potential ad investors. Therefore, this is something you will probably consider once you have your blog up off the ground. Low-traffic blogs won’t be able to do this until they increase their visitors.
Here are some examples of services that you can contact:
Here we have an online marketplace that allows you to post your space for companies to purchase and advertise on. Low traffic blogs aren’t eligable, so if you’re just starting out, I recommend looking into some ways to increase traffic and promote content on your blog before looking to an option like this.
BuySellAds offers 75% of the total revenue to bloggers, which is a solid ratio. You don’t have to worry about any minimum payouts here either. You can take out money you’ve earned two times every month via PayPal.
Similar to BuySellAds above, BlogAds is also a marketplace platform where they keep 30% of the total sales for commission.
That being said, if you refer any new users to the site, you receive a 15% cut of their earnings, which is a nice incentive.
Choosing to take out earnings via PayPal is the best option since the required amount is $75.
If you go the route of Check or Wire Transfer, you’ll have to wait until you’ve earned at least $750.
3. Sponsored Reviews
This website pairs you up with advertisers looking for reviews or posts about their products to generate buzz. They’ll pay you to write a review or opinion on them, and you won’t be required to say something positive. Honest and truthful reviews are exactly what they are looking for.
They get backlinks and buzz, you get paid. Sounds like a win-win to me! Check them out at SponsoredReviews.com
6. Pay Per Click Advertising
This type of advertising is also known as Cost Per Click, or CPC and it represents another commonly used method of making money through ads on your blog. Jeff Bullas mentioned these specific resources in a post of his own where he also pointed out that 14% of bloggers earn a salary through blogging using methods like these!
Let’s take a look at a few of these options:
Here at Infolinks, you’ll find a sweet deal that offers 70% revenue shares through in-text advertising on your blog. They appear as links with a double underline beneath them on your page and point to ads. There other other options available here as well including intag ads, inframe ads, and insearch ads.
Payment is delivered to you via PayPal, wire transfer, ACH, eCheck, or other options once you’ve made at least $50 in revenue. Other methods of payment will require you to make at least $100, so keep that in mind when choosing.
When looking for alternatives to Adsense, or just other options, make sure you check out Media.net. This is a service run by the Yahoo Bing Network. The ads here are similar to Adsense, they are focused on targeting specific keywords and context for your blog. The more you use the network, the more the keywords will become focused on your audience, so it takes time.
One major difference here is that Media.net will actually provide you with an Account representative to help you find better ways to increase your revenue. What helps you ultimately helps them so this makes total sense. The choices for payment are wire transfer and PayPal. You must have at least $100 to receive a payout.
This option provides contextual ads and a CPC program for you to use. The ads themselves can be customized and used alongside Google Adsense if you so desire. The best thing about Chitika though is the $10 minimum payout if you opt for PayPal as your delivery service. The threshold for check payments isn’t bad either at $50.
Important Lessons to Know About Making Money Blogging
The fact of the matter is that there are numerous ways to make money blogging, and some work better than others for people.
What’s important is to understand that you’re different than everyone else. What works for one person may not work for you.
To this end, you just need to listen to the advice on offer and remember that there are some incredibly smart bloggers out there who are willing to give you sound advice.
Who do you trust though? You trust yourself, and you listen to the things that make sense to you and your situation.
That being said, here are some lessons inspired by Jon Morrow over at Boost Blog Traffic for bloggers looking to make money fast:
1. Don’t Sell Yourself Short
Remember that while you may be called a “blogger,” you’re far more than that. You are an expert in your field, a veritable guru that acts as a fountain of knowledge, advice, and talent. Your blog is meant to show the world what you can do.
Many bloggers who make a lot of money are people who sell their own books, software, courses, and so on. Some of them even do public speaking as well for a nominal fee. You’re so much more than someone who writes posts online. Don’t forget that.
2. Use Your Advertising Space Wisely
While things like Google Adsense and private ads are a good way to make some passive income, don’t forget that you can use some of that space to promote your own products, services, and affiliates.
By using some of this space, you can increase the earnings you get from other income streams.
Take Pat Flynn for example. He earns over $50,000 in commissions each month by promoting his affiliates using ad space on his blog.
Keep this in mind when planning out the design of your blog and your ad space.
3. You Can Justify Premium Prices
It may seem ridiculous to think that anyone would pay thousands of dollars for a product or service, but the reality is that people will pay for a premium service. It may not be more than 1% of your audience, but that one percent will bring you more money than the other 99%.
What you do is create a program or service that provides premium one-on-one service that couldn’t be done with something like an e-book. Notify a large number of people, but only accept a handful to create demand.
You won’t need to feel bad about charging high prices because you’ll be providing a service that others don’t have.
4. Wait to Pitch
A study done by Rand Fishkin and Moz saw that people who read a few blog posts before trying out their service stayed paying customers for two or three times longer than those who didn’t.
What does this mean for you?
Don’t shove pitches and sales down the throats of your readers.
Instead, build trust and credibility with them through perfect blog posts that showcase your knowledge.
Once you’ve built this crucial relationship with your readers, then you can offer your sales pitches. It offers less immediate gain, but much more long-term benefits.
5. You Can’t Do This Alone
No matter how good you get at avoiding sleep, you will never have enough time to handle all the aspects of your blog. That’s not a knock at you, no one has that kind of time on their hands.
Instead of trying to muster everything yourself, consider some of the tools out there that you can use to promote your posts and increase traffic to your blog that don’t require you to do everything yourself.
You can also look into hiring writers, programmers, and the like to free up more time for you to be doing the most important things on your blog.
6. Start Building Your Audience Immediately
This is perhaps one of the more radical concepts on this list, but it makes sense. Even though getting posts out is important, it’s far more important to have an audience to read them.
Promoting them is always important, but what if prior to your first post, you simply put up a “coming soon” post and inviting people to join your email list?
Check out this post by Zac Johnson to learn some great tricks for increasing the number of people on your mailing list. These people who join are almost guaranteed to see and read anything you show them, so building this list is absolutely crucial!
Another good piece of advice is to start building your audience through guest posts on already established blogs.
This gets your name out there and allows you to bring more people into your fold.
Ultimately, if you want to know how to make money blogging, you need to dive i and use the information given to you.
The best thing about it?
There’s no set way to do it.
You can make money tons of different ways, and in most cases the secret to doing so is by diversifying your methods.
Here are some final tips before you hit the literal “golden brick road”:
- Remember that your email list is always a focus
- Start with a service, then offer products
- Share your knowledge with others
- Don’t obsess over SEO in the beginning, instead focus on building relationships and selling products
What tips would you offer those out there looking to make money blogging? What income streams work for you?
Share your ideas and experiences in the comments below.