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How to Start a Food Blog: The Ultimate Step-by-Step Guide

by Matt Banner | 11 COMMENTS Add yours here | Last Updated on

How to Start A Food Blog

Hey there, are you hungry?

If not, you will be because today we’re going to talk about how to start a food blog, and how to get it up off the ground.

Food is, in a sense, edible art.

It comes in almost limitless forms and variations.

It has meaning behind it, it’s constantly evolving, and everyone has their own opinion on how to make it.

Here’s the deal:

Food is a subject that was practically made for blogging.

If you’re the kind of person who walks into a kitchen, opens the spice cabinet, and has even the slightest idea what you would put something like cumin or thyme into, then you need to start a food blog.

What we’ll cover in this step-by-step guide:

 

GET MORE TRAFFIC: Learn more about how to take your food blog to the next level! Using my personal SEO strategies you’ll be able to grow your blog’s traffic and revenue.

 

Looking for free blog site options? Check out this list.

If you’re feeling a rumbling in your stomach despite the fact that you just ate lunch, don’t worry, that’s normal. That’s just your hunger for success kicking in!

Everybody Eats: Why You Should Start a Food Blog

I think the header there speaks volumes.

Everyone can appreciate food.

Some people go all in and examine the flavor, presentation, contents, and plenty more, while some people just need helping figuring out why they still managed to screw it up when they followed the recipe to the letter (right here).

Regardless of individual motivation, everyone can relate to food, be it through recipes, stories, pictures, or a combination of the three.

We as mortal creatures require food to live, and we all require it to taste good, because if you have to do it anyway, might as well enjoy it!

That’s where you come in. Your decision to start this blog is going to make a lot of people very, very happy. Cooking is one of those skills that comes in high demand, and people are constantly looking for resources to master their chosen diet of choice.

Food will never, ever go out of style. All it takes is a fresh approach, a great personality, and some elbow grease to turn your hobby of cooking into a passion that you share with the world and make money while doing it!

For example, once you have a good following going for you, you can sign up for the BlogHer Publishing Network to expand your readers and make money from ads on your blog!

Let’s find out how to make this happen!

Creating a Food Blog

Creating Your Food Blog: A Step-By-Step Guide

That’s right!

Now that you’re excited to set up your blog, let’s get you started with a handy step-by-step guide that will have you posting recipes and throwing down food puns of your own before you know it!

the-rock-food-blog (2)

First and foremost, before we get into this. I imagine you’ve probably heard about creating a free blog. Free is such a murky word though, and it usually comes with strings attached if you get my drift.

To answer the burning question, yes, you can start a blog for free, but this method isn’t ideal for the long term.

Free Blogs don’t offer you a domain of your own for starters, which means that your brilliant name idea is crammed into the URL with the platform’s name.

On top of that, you’re going to run into issues when you run out of space for storage.

Free Blogs are BadPossibly the most compelling reasons though are time and money. A free blog is only able to make so much money for you, where as the possibilities for monetizing a self-hosted blog are limitless.

The time part comes from the fact that free blogs can be shut down at a moment’s notice. They aren’t yours, so you’re subject to somebody else’s rules.

Looking to Create a Free Website? See Why Free Websites aren’t the Answer!

A toe out of line and you may lose everything you’ve worked so hard to create. It’s just not worth the risk. Besides, you want to cultivate a career, you’re serious about this. Besides, it won’t be too expensive.

When it comes to your hosting service, I recommend Web Hosting Hub, hands down.

Not only are they a top-notch service (I would know) but they’ve also agreed to help out my readers with a special discount so you can get your food blog up off the ground.

setup hosting and get free domain

 

Once you’ve clicked the button there, you’ll find yourself on this page:

web hosting hub homepage

You can click the orange button to see the hosting plan options. It should be a page that looks like this:

plan-pricing-options

Step One: Choose Your Domain

Click one of those orange buttons on the page above and you’ll be taken to the first step: choosing your domain name.

Now remember, this should be short, sweet, and memorable. It can’t be the same as any others that have been made so don’t get discouraged if your first few ideas don’t go through.

Make sure you select “.com” as the type of domain. This one is the most commonly used. It looks like this:

web hosting hub domain page

Step Two: Register your Domain

The next screen will look like this:

registering-domain-web-hosting-hub

Well, The Rock is going to be mad, but like I said, sometimes the domain is already taken. It’s not a big deal though, just keep trying until you find one that isn’t taken. I recommend jotting down a bunch of ideas to try.

The check box you see for WHOIS Privacy is option so if you don’t want it, you can save $9.99 that way. It’s used to hide your identity from the public, if for some reason you don’t want people knowing who owns the blog.

Step Three: Create Your Account and Install WordPress

web-hosting-options

Ah, so close! Okay so this page is going to offer you some options things like the automated backups, the virus protection, and an upgrade to the next plan up from the one you chose.

Again, options, none of them are absolutely needed as the service is secure and safe enough to be fine without these things.

You’ll see that WordPress is checked off there. That’s because it’s the best possible choice for your platform.

Many of the websites you use each day run on this platform.

In fact, you’re looking at one of them right now! Once you’ve finished this process and entered your information, you’ll be receiving an email that allows you to log into your hosting portal.

Once inside the portal, follow these simple steps:

  • Fill in the details for your WP blog like the blog’s title and a quick description of the blog.
  • Set up a password the incorporates symbols and numbers to be more secure.
  • That’s it, and it only takes about ten minutes! Now it’s time to fill in the details and make sure you’re ready for your first post!

Essential Ingredients For Success: Plugins and Themes

Your blog is up and running, congratulations!

Okay, well I’ll see you later then. Sound familiar? Is it just me or do some of these “guides” tend to leave you feeling half-full and unsatisfied?

Don’t worry, here at On Blast Blog we set our posts to 350 degrees for twenty minutes until they’re golden brown!

Hopefully you’re not sick of my food jokes by now. Setting up your blog is one of the most important steps, but once it’s up, you can think of it like a unseasoned dish.

It has all the right ingredients, but it’s still missing that flavor, that WOW factor that makes it stand out from the rest.

Blueberries

This is where the essential ingredients come in.

Before you slice up your blog and serve it to the masses, you need to make sure these aspects of it are ready to go:

Two Free (And Essential) Tools

Google offers a number of free tools that you’ll want to have in your blogging toolbox. To use these, you’re going to need a Google account and a Gmail account. If you don’t have those things, you can click here to set them up.

Once you have that, go ahead and set yourself up with these essential tools:

Google Webmaster Tools – This tool will notify you of any issues with your blog and when you link with our SEO plugin recommended below, you can unlock even more features that keep you in the know.

Google Analytics – This tool will show you how many visitors you’re getting on your blog and where they are coming in from.

Google AnalyticsThis kind of knowledge is absolutely essential in making seeing where you’re at and how things are progressing for your blog.

For more tips on how to optimize WordPress, read 35 WordPress SEO Tips to Succeed In Blogging.

Your Blog’s Theme 

Just like the photos and recipes you post, your blog’s layout needs to be attractive and easy to read. Since you chose WordPress, the best of the blogging platforms by popular opinion, you’ll have access to a TON of different themes to make your blog stand out from the pack.

You can start with a free option just to get something out there, but ultimately the best long-term choice is a premium theme that has all the trimmings of a high quality setup.

Here are some of the biggest things to look for when choosing your theme:

  • Visually Pleasing – Pick something that you like the look of (since you’re going to smear it all over your blog like icing on a cake), but also something that is easy on the eyes.
  • Mobile and Tablet Responsive – This is a big one nowadays. More and more people are reading blogs on their smartphones and tablets than ever before. Your site should be “mobile responsive,” look for that term when browsing. This way it shows up properly on smaller screens.
  • Options for Tweaking Design – Unless you’re already a programmer, there’s no reason to pick a theme where you have to go in and modify code. Look for an option that includes easy options for tweaking the various design elements.
  • Strong Technical Support – If something goes wrong, you need to know you can get support from the provider. You know, just in queso, you want to be safe (see what I did there?).
  • Consistent Updates – You don’t want your theme to get stale, do you? Look for ones that are updated and keep them up-to-date along with your WordPress to ensure maximum security.
  •  Optimized for Search Engines – Uh oh, is this the part where he starts talking about all that SEO stuff? No, not yet, but just like a Crème brûlée, it’s a concept that’s easy once you know how it works. For your theme, you just need to know that the theme you’re choosing doesn’t have any sloppy coding that will drag your site down in the rankings.

 

When you’re ready for some premium theme options, these themes for food bloggers come highly recommended:

 

To install any of these themes, log into your WordPress account, and on the left side of the dashboard go to Appearance –> Themes –> Add New –> Upload Theme and select the file. When asked to Activate click yes!

Strawberries

Essential Plugins for WordPress Food Bloggers 

How do I put this? There’s about as many different plugins for WordPress as there are variations of ways to make eggs. Actually, it’s more than that, like 30,000 more.

Installing the plugins is simple. You can either search for them under the Plugins section of the toolbar on your dashboard, or you can download the file directly and click Upload to install it that way.

You don’t need that many, in fact you should be picky about which ones you use so you don’t weight down the speed of your blog. That being said, here are some essential ones to grab once you’re up and running:

1. WordPress SEO by Yoast

Yoast SEOOh no, it’s the dreaded SEO! Relax, take a deep breath, remember that one time you made brownies from scratch and you totally forgot one of the key ingredients, but they still turned out great?

If you managed to do that, you can handle SEO (search engine optimization) without any problems.

WordPress SEO by Yoast is a key tool in making sure your food blog shows up on Google in the highest ranking possible.

This plugin will help you see how many times you’re using the main keyword in your post, and it will also help you customize what people see when they search for that keyword.

There are numerous things to help improve your SEO on each post, but this plugin will help ease you into the world of maximizing your rankings. Once you have it installed, make sure you attach it to your Google Analytics and your Google Webmaster Tools to maximize its efficiency.

2. Easy Recipe 

Easy Recipe Plugin

Ever heard of schema markup? No, it’s not a disease, nor is it an exotic dish. It’s a way for you to speak the language of search engines like Google, Yahoo, and Bing. It helps them decide what to show when they feature your blog on the results page.

These markups will tell Google that you’re talking about a recipe and not something else with the same name. It will also increase the chance that a rich snippet gets shown for your site.

This could include a photo, the ratings on your recipe, and other information that increases your CTR (click through rate).

Unfortunately, it’s a code, and not one of those fun crossword puzzles or phone app game kind of codes. It’s more like a HTML code.

Luckily Easy Recipe is a plugin that builds up this markup for you when you’re inserting recipes. On top of that, it helps you get the recipe into the post looking nice and fancy with images and all.

3. Share by SumoMe

When you start writing posts, you need to spread the word. Social media like Facebook, Twitter, and Pinterest are absolute gold mines when it comes to getting your content out there.

The biggest step in making this happen is giving your readers the ability to easily post your content on their profiles.

Enter Share by SumoMe, an excellent plugin that will help you get more exposure by providing share buttons in your posts. Nice and simple, but a crucial element of promoting your blog and increasing traffic.

4. Disqus Comments 

Disqus

Engaging with your readers is another massively important aspect of successful blogging.

When people comment, you need to be there answering their questions, thanking them for their comment, and so on. Here’s the thing though, like any good picnic you’re bound to experience some ants.

By ants, I’m referring to spam comments that can really mess up the flow of a good discussion. That’s why you need the Disqus Comment System. People should be able to quickly and easily post on your blog, and with this system they can also use their own custom avatar as well.

5. W3 Total Cache

W3 Total Cache

This plugin is something where you can set it and forget it, unlike just about every recipe ever. W3 Total Cache helps out by making your pages load much, much faster. The longer a page takes to load, the higher chance that someone will just hit the back button and look for something else.

If you’re an expert in its options, there’s ways to tweak it, but the standard settings will do wonders for your load times.

6. Buffer

Remember earlier when I mentioned the importance of social media? Well, besides letting people share your content, you also need to promote it yourself. Trying to do that across all the platforms available is no easy task, so let Buffer help out with that.

This handy app will allow you to create posts up to a week in a advance and schedule them to be posted. Think of it like planning out your dinners for the week, only for social media.

Alright, so you’ve set up your blog, you’ve found the perfect theme, and you have all the plugins you need. It’s time to start putting together your posts!

“That’s great Matt, but what would I write about on a Food Blog?” Great question hypothetical reader! Let’s explore some of the topics you can cover on a food blog that will make it stand out from all the regular, non-edible blogs out there.

What You Can (And Should) Post on Your Food Blog

Just talk about food or something, ask them if they’re hungry maybe. I’m kidding, that’s like the blog equivalent of a grilled cheese or possibly boiled water.

Sure, you can mess them up, but we’re not here to talk about instant pudding, we’re here to post about mouth-watering delicacies and pitch perfect recipes with enough heart and soul behind them to bring a tear to your eye.

Berries and lemon sorbet

By Sharon from Sydney, Australia [CC BY-SA 2.0], via Wikimedia Commons

Here are five great paths you can take when crafting posts for your food blog:

1. Recipes 

Yes I know, you probably already thought of this, but let me elaborate. Just posting a recipe is all good and well, but leaving nothing but a list of instructions doesn’t do much to engage your readers.

Once you’ve placed the recipe in your post with pictures and all the other fixin’s, try to incorporate some of these things to spice things up a bit:

  • Talk about the little things that help this recipe go over smoothly. Offer quick techniques or equipment recommendations.
  • You may have said something like Chopped Basil but you could elaborate in the writing portion by specifying how and where to find the freshest options for that ingredient and how to chop it yourself.
  • Talk about the culture behind the recipe, or how the recipe is prepared in its native country (if applicable).
  • Go into detail with each step of the process (have fun with it too).
  • List off some facts about the dish: health benefits, quirky names for it, etc.

 

2. It’s Story Time! 

Your posts should be fun, entertaining, and useful, but don’t forget to connect with your readers.

Matthew Barby does this well over at Pescetarian Kitchen (a fine example of how a food blog is ran).

Blog SampleWe’ve all heard the phrase “made with love.” Well, it’s true! Food carries a lot of emotions with it, and sometimes a lot of stories as well.

The way you write your posts is only the beginning, the rest comes from telling great stories.

Over 65% of our conversations on a daily basis are composed of stories! Telling a story is a great way to engage your readers. Here are some potential options to get your creative juices flowing:

  • Why did you pick that recipe? Does it have any special meaning to you? Talk about that in your post!
  • Talk about the first time you made the dish. Did you mess it up? How did you make it work?
  • Is it a family recipe passed down to you? Tell us about the person who gave it to you.
  • Talk about the life of a cook, or just yourself in general. Your readers want to know more about you. The more you tell them, the stronger that connection becomes

3. Pop Culture and Seasonal Posts

Food can be tied into every aspect of our lives. One of the best ways to get noticed as a food blogger, is to post something incredibly relevant to a wide range of readers. Case and point: pop culture.

Just as an example, let’s say we were in the midst of the Harry Potter craze. During the course of that series there were countless types of food shown on screen from chocolate frogs, to butter beer, and a bunch of others in between.

When you see opportunities like this, jump on them! Find out a recipe for making your own chocolate frogs, or your own butter beer! If there aren’t any opportunities to post something related to pop culture, try doing something for the season. When Halloween rolls around, for example, people start looking for clever recipes to mark the occasion.

I’ve seen everything from red velvet brain cake, to entire recipe books based on pop culture franchises. Fans of these franchises would leap at the opportunity to bring foods from their favorite shows, movies, or books to life.

  • Pick out your favorite franchise (movie, show, book, etc.)
  • Research unique foods that show up in that universe
  • Create real life recipes to share with your readers to bring those foods to life!

 

4. Food Studies

Some of the most profitable and successful posts are the ones that have hours of research and detail behind them. When it comes to food, you can exercise your intelligence by research the science of how a type of food works, or how certain diets can help or hurt your body.

It doesn’t have to be all science though. Another option would be to do a post comparing various brands or types of ingredients in a specific category. Say you wanted to make the perfect tomato sauce. You could buy different cans or jars of sauce and compare which ones make the best sauce.

Still another idea is to deconstruct your favorite dish and try to recreate that same recipe at home. This is a fun story to tell and a great experience to share with your audience. Take The Food Lab’s post on deconstructing the famous In-N-Out Double Double Animal Style burger as a perfect example.

It will take time, but ultimately a well-researched post with plenty of information and links to your sources will really stand out on your food blog. Food is both a science and an art, so there are plenty of options to explore and dive into here.

  • Pick out an aspect of food, diets, ingredients, or just a popular menu item.
  • Deconstruct it, recreate it, delve into the science behind it, the choice is yours!
  • Put in the proper time and research, link to all of your sources.

 

5. The Food Rant Post (In Moderation)

While it’s not something you should base your entire blog off of, sometimes you hit something in the food world that really burns your noodle. It could be a phenomenon or a trend, or it could just be horrible service you had at a restaurant. On Blast Blog isn’t a food blog, but if it was, I could write 2,000 words on how horrible my service was at the breakfast cafe Keke’s (seriously, never go there).

If you need to send a jolt through your food blog to start some discussion, try to find something in the food world that keeps you up at night or gives your indigestion because it’s so infuriating. Write with a passion and a fury that you back up with real stories or examples. You’re going to rock the boat, so expect some harsh feedback from passionate fans.

Even so, those ripples you create will make your voice heard. You may even receive recognition from a major publication as well. All of this points to better exposure for your blog. If you want to keep it from being too personal, just target something more broad that cooks can relate to.

  • Brainstorm things within your food niche that drive you nuts!
  • Pick one that you may think your readers also hate.
  • Put your thoughts on the page and let the anger flow.

A Food Blog’s Secret Sauce: Tips for Taking Delicious Photos

If you look at the greatest food blogs that the internet has to offer, you’ll quickly notice that they all have one thing in common:

Incredible photos.

Since your readers can’t taste or touch the food you’re describing, you have to make their mouths water using only your words and your photos. You’ve got the words down, but what about taking pictures that make a completed dish leap off the page?

How is that done? Does it require expensive equipment and crazy photography software?

Not really, no. It just takes some simple equipment and a little know-how. Here are some tips on how to bring out the best aspects of your food in the photos you take:

Tip #1: How to Get Great Lighting

The anatomy of a great food photo lies within the way your picture brings out the dish’s colors and texture. The secret to great lighting involves using natural light in just the right way. As a general rule never use the flash function on your camera. 

Instead, place the item in a place where it receives indirect natural light. Don’t wash out the colors by placing it right in the beam of light from an open window, but instead use an indirect area where you get a nice, even glow.

Tip #2: Composing Your Photo

Almost as important as the lighting is how you arrange your photos. A good rule to use as your foundation is the rule of thirds. Take your frame and divide it into nine imaginary squares. The main subjects of your photo should be placed either along these imaginary lines, or at their intersections.

By doing this, you create a visually appealing image that pulls the viewer’s eye to the intersections of those imaginary lines. Next, consider the angle at which you want to take your photo. Something flat like a pizza or a bowl of chili would look best from an angle directly above it.

Something with a more vertical shape, like a burger or sandwich, would benefit more from a lower angle that captures the size and shape of the dish. Don’t forget to also zoom in or out to highlight the best qualities of the dish. Sometimes once specific aspect is more interesting than the entire plate, so keep that in mind.

Finally, refrain from taking shots at odd angles. Keep the camera flat and level to avoid confusing the viewer.

Tip #3: Add Style to Your Food Photos

Food on its own can sometimes be, well, boring. There’s not much going on when you’re looking at a bowl of chili or soup for example. No matter what angle or lighting you use, it’s just a chunky mess. Don’t get me wrong, it probably tastes amazing, but we need it to pop visually for your food blog.

Instead of just snapping the photo and moving on, consider what else you can accessorize the photo with to make the subject more enticing. Maybe throw in a bright colored napkin or spoon on the side? Add some sour cream or shredded cheese to bring out new colors, and suddenly the dish looks visually incredible.

Trial and error should be expected here. There’s no right way to stylize a food photo, but there are plenty of things you can use around your kitchen to brighten up the photo. Just remember not to over the accessories. Always keep the focus on the food. Here are some other ways to add some panache to your photos:

  • Utilize a color wheel to see how certain colors complement other ones.
  • Bring in some garnishes or toppings to add color and spice to an image
  • Use different surfaces like counters, tables, placements, etc.
  • Make sure the bowls, spoons, and accessories are nice and clean
  • Add some interaction, like someone taking a spoonful.

Since photos are the lifeblood of any good food blog, it’s important that you understand how to take the best shots of your dishes for readers to enjoy. Combine this with great writing, and you’ll have them salivating in no time!

The Most Delicious Food Blogs Out There

Now, I wanted to take the time to show you precisely what quality and valuable food blogs actually look like.

I hand-picked 65 blogs (out of thousands) that I believe provide the absolute best foodie advice and actionable recipes that readers are drooling over.

I asked each and every one of these food blog connoisseurs what their top 2 tips would be for someone looking to start their own food blog.

So, for all the beginners out there, take some notes!

[note: these are in no particular order, as they are incredibly delicious in their own way]

 

Click Here For Top Food Blogs (Expands)

 

Consumer Queen – Melissa Garcia

Bio – ConsumerQueen.com is a lifestyle blog that includes food, travel, diy and more. It has been featured on the Today show, Oprah radio Network, Wall Street Journal, ABCNEWS.com and many others. Melissa less had turned her blog into a full-time job.

Top Tips – To start a food blog, you must first have a love and passion for food as well as great photography skills. With so many food blogs out there, figure out what makes you stand out from the crowd and focus on that. Then comes the name. I feel like that is one the hardest parts (along with photography). Once you figure out a name for yourself, then you can move forward on buying a domain.

Simm Works Family – Danielle Simmons

Bio – Coffee-drinker by day, wine-sipper by night, Danielle from Simmworks Family enjoys sharing her life as a work-at-home mom to three beautiful kids, ages 9 months, 4 and 6.
She enjoys sharing her family life in San Diego and features everything from delectable recipes to tech fun, crafting and more.

Top Tips – 1. Think about the content – depending on the type of food blog you are starting, think about the content you are writing and the story you tell in your intros. Is it descriptive of the recipe? Are you sharing personal anecdotes about your life while weaving in a connection to the recipe? Or are you doing somoething different. Be consistant in your voice in the content.
2. Photography matters in social media too – when I shoot a dish for a post I’m thinking of all of the normal things like lighting, angles, and props. But I also make sure to think in landscape, portrait, and square. Landscape for twitter and facebook shares, portrait for pinterest, and square for Instagram and for submissions to sites like Food Gawker or Taste Spotting.

No Spoon Necessary – Cheyanne Holzworth-Bany

Bio – No Spoon Necessary is a place where I share my passion for food and creativity. Specifically, NSN focuses on entertaining by putting a fresh spin on classic dishes and traditional flavor pairings to bring fun into the kitchen and fabulous food to the table.

Top Tips – 1. Don’t ignore social media. It took me a while to realize that social media IS your friend. Get on Pinterest, Face Book, Twitter and Instagram. Post your own work, but also make sure you share others work who inspire you.
2. Put yourself out there and make friends with the food blog community. Food bloggers are some of the kindest people on the planet. Visit other bloggers sites regularly and leave thoughtful comments. If you ever have a question, you will want fellow bloggers help and support! Don’t be scared, bloggers only bite food! 🙂

Munchies and Munchkins – Rebecca Gwynne

Bio – I’m a food and family blogger who has always been a little food obsessed. My blog is my online diary ( and recipe binder ) about my love of the kitchen as well as my family and the meals we share.

Top Tips – 1. At first make sure you are writing for the fun it. It’s clear to readers when it’s forced. Your love of food and writing will shine through naturally if you let it.
2. Be social. I can’t emphasise this enough. Instagram, Twitter and Facebook are THE best ways to grow your blog. Chat with your readers, find out what they like and read other blogs and become immersed in the blogging community – we are a friendly bunch.

Abbey’s Kitchen – Abbey Sharp

Bio – Abbey’s Kitchen is the go-to resource for healthy recipes, nutrition myths, healthy eating tips and fun how-to videos. Registered Dietitian, Abbey Sharp will guide you through the complicated world of nutrition and healthy eating with her no-diet, pleasurable approach to food.

Top Tips – Tip 1- Find your unique voice. Sit at the computer and just write something the way you would talk it. Sometimes that means there will be swear words, and sometimes that means there will be umms and awkward pauses, but if that’s what your voice sounds like, that’s what people want to read.
Tip 2- Master social media. Most bloggers will tell you that pinterest is your best friend. It took me a while to really get on board with it, but it’s made a world of a difference to getting my content out there. Learn to make eye-appealing recipe pins or put information-based blog posts into infographics to get the best response.

Gourmet Gorro – Ed Gilbert

Bio – Gourmet Gorro is an indiscriminate glutton who enjoys a late night doner as much as a bit of posh nosh. He mostly writes reviews of restaurants in Cardiff, Wales.

Top Tips – My two tips are:
1. Post regularly
2. Be concise

I Can Cook That – Kaitlin

Bio – Philly-based food blog about learning the ins and outs of cooking, one recipe at a time.

Top Tips– Just start cooking and blogging. In the beginning, take the time to craft your “voice” without worrying about how many people are looking at your posts. As you get more comfortable with blogging, your writing and photos will improve and your audience will grow.
– Get involved in the food blogger community ASAP. Join Facebook groups, support other food blogs (sharing their posts), and ask to be involved in link ups and group themed posts. The food blogging community is a great source to get your posts out to a larger audience.

fANNEtastic food – Anne Mauney

Bio – fANNEtastic food is a food, health and fitness blog that is one of the most heavily trafficked Registered Dietitian authored blogs on the web. Check it out for a realistic, sustainable, and fun approach to healthy living, including easy recipes, quick meal ideas, fitness inspiration and adventures, health tips, and more.

Top Tips – Top two tips for bloggers:
1) Just start! A lot of the time I see people that want to start a blog wait and wait and wait until it’s 100% perfect and then they never get around to starting one at all. Just start it and figure it out as you go. You don’t have to have everything completely set up and planned out beforehand – it doesn’t have to be that complicated. 🙂
2) My best tip for any blogger is to just have fun with it and be consistent with posting. You don’t have to post every day or even every week – but pick a posting schedule and stick to it so readers know when to come back. And have fun! If you have fun writing it, others will have fun reading it – I promise. For more tips, check out a page on my blog: tips for new bloggers.

ABCD’s of Cooking – Chitra Agrawal

Bio – Authored by Chitra Agrawal, the ABCD’s of Cooking is a Brooklyn-based food blog focusing on Indian vegetarian cooking with a slant on local ingredients. In addition to recipes, you’ll also find announcements of cooking classes and pop-up dinners hosted by Chitra

Top Tips – Once you have identified your angle or perspective that you want to cover, just start writing as that is sometimes the hardest part. Nowadays the visuals are just as important as the writing on food blogs so definitely seek out information and learn as much as you can about food styling and photography.

Serendipity and Spice – Melissa

Bio – Serendipity and Spice is all about easy, healthy meals to make with family! It’s also how happy accidents bring about the spice of life…no need for perfection just living life with kids.

Top Tips – 1. Be yourself. Don’t just share recipes but share stories behind the recipes. Don’t try to force yourself into a niche that’s not a good fit—if you love bread and pasta don’t start a gluten free blog just because you think that’s what people want…do what you do best.
2. Invest in learning how to take photos. You don’t need a super fancy DSLR when starting out- you can make gorgeous photos using a phone. Food photography is all about composition and lighting.

Greenside Up – Dee Sewell

Bio – Dee Sewell has been writing her Greenside Up blog for six years and is a passionate advocate of home grown, home reared, chemical free food. She’s teaches vegetable growing in community gardens in south east Ireland and freely shares her experience and knowledge.

Top Tips – Tip 1 is just start writing in your own voice. Save your blog post in drafts if you’re nervous. Check it, read it out loud, check it again then publish.
Tip 2 is always use good images of food or drink that make people want to taste them. Phones take great pics these days. Look at the photographic styles you like on your favourite food blogs, and in time, try to make your own.

Philly.com – Michael Klein

Bio – My blog covers the restaurant scene in the Philadelphia area. It’s the local industry’s “society column” – info about the business and the people and not a review or recipe site or a collection of specials and deals.

Top Tips – To a newcomer, I’d suggest:
Interview big names. This approach will help with SEO and your own credibility.
Adapt a measured tone – not the fawning, everything-is-wonderful style that is the trademark of the amateur.

Fit Bottomed Girls – Jennipher Walters

Bio – Fit Bottomed Girls: With workouts, healthy recipes and weight-loss tips to keep you feeling motivated, Fit Bottomed Girls is all about keeping a lid on the junk in the trunk. Thousands of women visit each day for a daily dose of body positivity, fun and healthy living advice.

Top Tips – 1) Know yourself and your mission. There are million blogs out there. Don’t try to be them. Be you! And always stay true to yourself.
2) Create an editorial calendar and stick to it. Don’t get stuck ever not knowing what to write. Plan out your posts and work at least a week ahead of time so that you can regularly be putting up fresh content. Then, when life gets in the way, you still have blog posts going out.
Bonus tip: Edit! Good writing and editing goes a long way. So be sure to run your posts and recipes through a spellcheck or someone else who is good at editing. 🙂

The Primlani Kitchen – Rashmi Primlani

Bio – An Indian girl raised in Delhi, India; I have the Soul of a Mexican Grandmother, Heart of an Italian Mother, and Aspirations of a French Chef. What Does that Say About Me?? Yes! Food and Wine is what I breathe, sleep, dream, and talk about!

Top Tips1 – Choose your niche – be it cooking/creating recipes OR writing about restaurants/bakeries etc.
2 – Connect with the community – local chefs, farmer’s market, bakeries. Share and spread your love of food with them.

Stockpiling Moms – Melissa Jennings and Shelley King

Bio – StockpilingMoms.com is a nationally known food, travel, and lifestyle blog dedicated to helping busy families make memories – whether around a table, on vacation, or on the way to a soccer game.

Top TipsYou are your brand. Be true to your brand and you will find success! We suggest networking with other bloggers. As a group you will all grow strong together. Work to improve on your images and always keep your audience in mind when you are planning your editorial calendar.

Lavender and Lovage – Karen S Burns-Booth

Bio – Seasonal food and original recipes from my English and French kitchens with a dash of travel included.

Top Tips – Tip 1: Engage with other bloggers and leave comments on other blogs.
Tip 2: Content is key – write original and authentic content with high quality images to accompany recipes and copy.

Let Me Eat Cake – Nastassia

Bio – From the perfect dessert recipe to where to find the best confections across the globe, this is your go to guide for all things sweet.

Top TipsWhen I was starting out with blogging my number one hurdle was choosing a great name that resonated with the identity of the blog I wanted to write. A good name is key and sets the tone for your brand. Also, great photography is everything. You don’t have to be a pro, but a clean crisp image will set your blog apart from others.

The Forest Feast – Erin Gleeson

Bio – The Forest Feast is a food blog with simple, colorful, vegetarian recipes displayed as visual diagrams with photos and watercolor illustrations by Erin Gleeson.

Top Tips – My advice for starting a food blog: Don’t worry about what you think people want to see, or what might be popular. Just cook or write about what you are most passionate about and your audience will find you.

Someday I’ll Learn – Chelsea and Nate Day

Top Tips – Tip 1: Use Pinterest to your advantage. Create long, skinny images for each post that really stand out on the platform.
Tip 2: Delegate. Find what makes you the most money, then hire assistants to help you scale and do more of that specific thing.

Snob Essentials – Kelly Cook

Bio – Snob Essentials is dedicated to making life more fab by exploring your own distinct style.

Top Tips – Starting a food blog is not only fun but easy – you just have to love to eat! And of course, take good photos.

Food Faith Fitness – Taylor Kiser

Bio – Food Faith Fitness is a blog devoted to living a balanced life through healthy, gluten free recipes, fitness tips and learning how to put God as the number one. However, it also aims to teach moderation, and that the occasional treat is more than okay!

Top Tips – 1. Be an actual part of the community. Get out there and comment on other blogs you think are great, and share their stuff on social media. Don’t try to be an island, you’ll never grow that way.
2. Don’t think you have to learn it ALL at once. If you try to do that, you’ll just burn out and give up on your blog before you even have a chance to grow. Focus on being 1% better than you were the day before – that adds up A LOT over time.

Rural Mom – Barb Webb

Bio – Rural Mom helps empower women with hand-picked tools and information to live country life to the fullest. We focus on food, entertaining, gardening, family, community, travel and eco-friendly living.

Top Tips – Before you start a food blog, take the time to decide what your special focus will be and who your audience is. Will you write about comfort foods, gourmet dishes, gluten free or baked goods? Who will be most interested – the newbie home cook, an experimental chef or the person who is simply interested in new and trendy ingredients?

Also decide what you bring to the food table. Obviously, what will make your blog unique is your unique voice, but what makes your recipes special, different, irresistible or interesting? For example, if you are creating an Italian pasta dish, how would you approach it? For example, one food writer may create a quick dish with four ingredients for busy moms and another will whip up a spicy complex dish with a Tex-Mex flair. What will your readers expect you to do?

The more you can define up front, the easier it will be for you to choose your URL, design your website and engage your audience from day one of your amazing food blog recipe menu!

Mademoiselle Slimalicious –  Cyndie Bowen

Bio – A food blog devoted to home cooking and easy recipes, Mademoiselle Slimalicious has great recipes for every meal, easy ideas for dinner tonight, cooking tips and food advice. Created in 2011, Mademoiselle Slimalicious is devoted to home cooking, featuring easy recipes from around the world.

Top Tips – 1. Cook what you like to eat, be authentic.
2. Keep your site design clean and easy to navigate.

Travel 4 Food Fun – Tom Lora

Bio – We have now evolved into luxury travel advisors, seeking out the best for our clients. We are interested in discovering the undiscovered foods, markets, restaurants, and adventures for our clients and followers. This doesn’t necessarily mean securing reservations at the “best” restaurants. We know people are more interested in “real” life such as street markets. (sorry- more than 2 sentences)!

Top Tips – 1) Be true to yourself. Blog about what interests and inspires YOU!
2) Speak about your own experiences. Readers are interested in “real” experiences and not “paid” advertisements.

Gastrology

Bio – Gastrology is an Australian-based food and travel blog. We travel around Australia and beyond, enjoying food and wine along the way and reporting back to our readers.

Top Tips – #1 Try to blog as often as you can. We recommend having 1 post a day so your readers know there is always new content waiting for them each morning!
#2 Write about things you are passionate about. This will motivate you and make sure you create great content.

Her Daily Digest –TJ

Bio – Living an expat life since 2007 with my wonderful husband and energetic kids. Our wanderer souls seek travel and adventure then I capture and write our experiences through my blog.

Top Tips – 1. Don’t be afraid to try street foods and document your experience through videos or photos then share it to your family, friends and followers on any social media platform. Be real, say ‘ it’s delicious’ or ‘it’s disgusting’
2. Follow interesting people and be genuinely interested. That’s how you grow your following.

Kitchen Delights – Paul Wise

Bio – Kitchen Delights specialises in home cooking, reviewing cookery books and the latest kitchen gadgets.

Top Tips – Tip 1: Be real – you’ve got to be yourself and let readers into your lives and ask them for comments to keep the conversation going.
Tip 2: Practice your photography – and try to post the best at all times. Your food needs to look scrumptious and aspirational to keep readers coming back for more.

Travel on Toast – Anja Beckmann

Bio – After my one year world trip I founded 2012 the award-winning blog Travel on Toast. One topic of my blog is food, I write about culinary travel, great food tours, markets and restaurants.

Top Tips – You need passion for your topic – I just love to discover new places via food. To grow my readership I focus on SEO, social media like Facebook and Instagram and I often give interviews for newspapers, magazines or radio stations.

Mommy’s Memorandum – Julee Morrison

Bio – Mommy’s Memorandum is about tastes, tips and celebrations. From artichokes to zucchinis and all the nom-nom in between.

Top Tips – 1.) Start with what you know. What’s your favorite dish. Create it and recreate it. Share it.
2.) Try something new. Be real to your readership. If it doesn’t work, write about it anyway–it makes you real. Everything doesn’t always come out as your planned. 😉

Life Ninja Killer Cat and Everything Else – Claire Toplis

Bio – My blog is an anything goes blog especially when it comes to recipes , for instance when I bake I bake boredom bakes as I gripped by the sudden and immediate need to bake cake. For me recipes help in my learning process when it comes to cooking and I will never stop learning.

Top Tips – Top tips to start good images even if you snap on your phone.
Bake and cook wheat you enjoy and your love for your recipes and cooking will come through.

Eat it! Milano – Giada Bellegotti

Bio – Eat it! Milano would be a landmark for foodies that love eat and cook, exactly like me. The purpose is, on the hand, provide a guide for who want to spend a pleasant culinary experience in Milan (reviews section) and, on the other hand, give ideas for easy but tasty recipes (recipes section).

Top Tips – How to start and grow a food blog? My motto is: think different and put your passion in your blog. Paid attention to details, write well, arouse curiosity and, especially for food, public beautiful images.

The Bon Vivant Journal – Bon Vivant

Bio – The Bon Vivant Journal focuses on luxury travel and restaurant reviews and recommendations, including many ‘best of’ and ‘top 10 lists’ for London and beyond.

Top Tips – We advise you on the best hotels, restaurants, bars, spas and exclusive and under the radar events, along with offering insights and tips. We’ll tell you what you need to book, for whom, when and how.”
My main piece of advice would be to find your own focus / niche and stick to that without being too general. Whether you create your own recipes, prefer street food and casual eats or formal, Michelin style restaurants, find your focus and become an expert in that.

Olivemagazine.com – Charlotte Morgan – Olive

Bio – olivemagazine.com is the home for all our beautiful recipes, collected from 10+ years’ worth of olive magazines, right up to the present day. So whether you’re after recipes from our latest edition, or a favourite chocolate cake, you’ll find plenty to inspire you.
And it’s not just recipes – our best restaurant and travel features are online now too, including reviews by our favourite contributors… Tom Parker Bowles and Marina O’Loughlin, to name but two.
Plus, we update the site every day with brand new content: up-to-the-minute restaurant reviews, useful how-to videos, food news, gadget reviews, opinion pieces and much, much more.

Top Tips – 1. Read, read and read some more! It’s important to know what your competitors are doing, so that you can identify gaps in the market. Is anyone already covering your specific subject? If so, do you think you can do a better job? Try and find a unique, specific angle… instead of being a health food blogger, how about being a raw food blogger?
2. Videos. Everyone loves videos. Ours are always popular, and they give an otherwise static page some movement. Just shoot them on your phone if necessary.

Simply Stacie – Stacie Vaughan

Bio – Simply Stacie features delicious recipes, household tips and other fun ideas to inspire readers to embrace an extraordinary life. Whether you are looking to prepare a home cooked meal for your family or learn how to save money on their grocery budget, you’ll discover practical tips and advice you can put in practice right away.

Top Tips – 1. Invest in yourself. Read as much as you can about blogging, food photography, social media, etc. Whether it’s free online sites, books or paid courses, always strive to improve and learn something new everyday. Even if it’s just 10 minutes a day!
2. Stop comparing yourself. It’s fine to feel inspired by others success, but do not let it get you down. Remember you can’t compare your beginning to someone’s “middle”. Focus on the positive and keep that mindset. Give yourself a little pep talk if you notice yourself doing it!

The Adventure Bite – Dani Meyer

Bio – We are devoted to simple real food recipes and beautiful functional kitchen & home products. We believe that a good life is one spent growing, cooking and eating the best food possible with the ones you love. Our products are lovingly curated from vintage shops, producers and small scale artisans around the world and hand packed by our family in gorgeous giftable packaging.

Top Tips – Invest in a good camera and learn how to use it. Pictures are worth 1,000 words! Work hard, keep your day job and create as many recipes as you can for several years while you build an audience.

Natural Kitchen Adventures – Ceri Jones

Bio – Natural Kitchen Adventures is a healthy food blog written by Natural Chef Ceri Jones. With a focus on simple recipes full of flavour, many of Ceri’s recipes are naturally gluten free.

Top Tips – Just do it. Don’t spend days, weeks, years planning your first post. Until you get out there and try out your ideas on the big wide world you may not discover exactly what it is you are most passionate about sharing
Make your owe definition of success. Success doesn’t need to mean high blog stats, or social media shares. If success means your happy and enjoy your blog, then you are successful!

Grace(full) Plate – Grace Boyle

Bio – Grace(full) Plate is a full plate of culinary indulgence, of cooking, traveling, and dining out. As an Italian I love gathering over food, sharing stories about food, and the best places to eat, so people leave my blog feeling satiated and educated!

Top Tips – Reaching success with a food blog isn’t overnight and there isn’t a silver bullet. Simply put, if you enjoy the subject matter and time spent on your blog, people will feel that joy. Be sure to write consistently, so people keep coming back. I recommend at least once a week. Connect with other influencers in the space so you’re constantly learning and building your network. Finally, just get started. It will iterate over time, and that’s okay. Taking the plunge is the first step.

Cookies & Clogs – TerriAnn van Gosliga

Bio – Cookies & Clogs is a lifestyle site with family and gluten-free recipes mixed in

Top Tips – The first impression of any food site is likely made by the included photographs so, even if you are not the most skilled photographer yet, make sure that any photos published are well-lit, sharp, and make the dish look appetizing.

FoodCorps – Syed Ali

Bio – FoodCorps is a nationwide team of AmeriCorps leaders who connect kids to real food and help them grow up healthy. Our network of blogs uses narrative posts, photos, and quotes to show how trying new foods can help kids develop healthy habits—and includes tips for how to make it happen in your home and community.

Top Tips – Blog posts don’t all have to be long, flowing essays. Make it easier on readers and writers alike by varying it up: post just a photo with a caption, just a link with some added commentary, or a listicle that ties those ideas together.
– Try pairing a photo with every step in a recipe or other how-to post. It can make your blog more visually engaging and easily understandable.

Food Stories – Helen Graves

Bio – Food Stories in a recipe and travel blog. Helen is based in Peckham, SE London and her recipes are inspired by this area, and also by her travels around the world.

Top Tips – 1. Find your own voice and be confident with it. Don’t try to imitate anyone else; people want to know the personality behind the blog.
2. Take time to make sure that your recipes work. Readers will come back if you build their trust.

NC Triangle Dining- Exploring – Ron Wen

Bio – NC Triangle Dining- Exploring the best food and drink in the NC Triangle to help you make better decisions with your dining and drinking dollars.

Top Tips – * Blogger Tip #1- Be fearless with your writing! Focus on food and restaurants that you are passionate about and put your opinions out there without being offensive. Your excitement will come through in your words and you will need to hone your writing voice. That means posting regularly and not worrying about your traffic and audience. If you’re good, that will happen organically.
* Blogger Tip #2- While your writing is the meat and foundation of your blog, your imagery and photos are the sizzle that will bring your audience in especially on social media. Be demanding with your photography and commit to becoming better. Edit and crop any posted images before they hit your blog and don’t forget the quote by famous photographer Robert Capa- “If your pictures aren’t good enough, you’re not close enough.” And never use the flash if you can help it…

TaylorEason.com – Taylor Eason

Bio – TaylorEason.com is a one-woman journey into all things foodie, from wine to beer to recipes. And health advice to keep all things decadent in check.

Top Tips – Two tips: 1) Don’t expect to make enough money to support yourself. Few do – so blog because you love it; and 2) grow your social media channels and learn how to use them to your advantage.

O Taste and See – Danita Carr

Bio – O Taste and See is a family friendly food blog focusing on faith, food, family and fun. I featuring step by step recipes using ordinary ingredients you probably already have in the kitchen. We like to call it “Real Food for Real People”

Top Tips – 1- A picture is worth 1,000 words! Learn about food photography and take great pictures.
2- Find a more experienced blogger that’s willing to show you the ropes and ask questions
3- Pinterest is your best friend…. join pin groups, partner with other bloggers, grow your followers and Pin, Pin, Pin!
4- BE PATIENT! Most bloggers don’t become an overnight success.

vegeTARAian – Tara Mathews

Bio – Tara Mathews is the editor of vegeTARAian, a Sydney food and travel blog
sharing the adventures of a veg-loving life.

Top Tips – There are so many food blogs and that can make it hard to stand out. The
advice I would share with new food bloggers is to find a niche, a point of
difference, and focus on that. Spend time concentrating on the loyal
readers – the raving fans – who really love what you do, and write for
them. Connect with other bloggers in your area – a network of like-minded
people will be a great support, source of guidance and blog tips.

Bitches Who Brunch – Cori Sue Morris

Bio – Bitches Who Brunch is your resource for where to brunch, what to wear, and where to party in New York, Chicago, and Washington DC.

Our brand is high-end yet-accessible brand: the educated, put-together girl about town who works hard, plays hard, travels often, and recaps it all over brunch. Our readers in New York, Washington, and Chicago turn to us for brunch, fashion, travel, beauty, and entertaining advice.

Top Tips – They key to our success was consistency and quality of editorial, providing a service to our readers, high-quality photography, and effective use of social media for audience growth.

Food Junkie Chronicles – Stella Yu

Bio – Food Junkie Chronicles (www.foodjunkiechronicles.net) is a food and restaurant review blog based in Toronto, ON. The website was born in April 2010 and has become one of the most informative and reputable on-line food resources in Toronto.

Top Tips – Tips: 1) Be honest and forthcoming when it comes to restaurant experiences, both good and bad ones, and 2) Always state if your restaurant experience was a media invitation (i.e. free or comp dinner).

Borough Market – Eleanor Weehuizen

Bio – The Borough Market blog is written by a variety of guest food writers, chefs, sommeliers, food historians and food experts. They cover a huge range of topics sharing their knowledge and passion for food and the joy of shopping in markets. Discussing everything from trader’s tools of the trade to store cupboard essentials, all our writers bring a new and interesting voice to our blog.

Top Tips – *Regularly update your blog – we update ours on average 3 times a week to keep it fresh and exciting
*Have a word limit – short and sweet posts keep your readers attention and 500 words doesn’t feel too daunting a task to achieve when sitting down to write.
*Images help tell the story, so don’t forget to include good photography, especially if the copy is on the long side.

Curry Twist – Smita Chandra

Bio – Curry Twist – is all about my food travel adventures from around the world, served up with a hint of spice!
I love to travel, explore, try new tastes and dishes and recreate them in my own kitchen, often with my own spin on them.

Top Tips – 1. Write about something you believe in and are passionate as well as knowledgeable about. Remember to add a lot of tag to your blog so that it can easily be found by search engines.
2. Post your blog everywhere – on social media, LinkedIn, food blog sites – everywhere you can think of. Ask your friends to share it with their contacts and start a mailing/subscriber list.
Then keep on writing, don’t give up just because your initial audience is small. Your readership will grow with time as your blog becomes better known.

2 Wired 2 Tired – Tesa Nicolanti

Bio – 2 Wired 2 Tired is a blog about my children who are too wired, leaving my husband and I too tired. In between naps and lots of coffee we love sharing the best in family, food, travel, and tech.

Top Tips – Learn your camera: Use the best camera you own and learn how to use it. So much of food blogging today is about the photography so it’s important to know all the features and functions of your camera, this will allow you to publish your best photos.

Post as often as possible: When you are just starting out, post good quality content often. If you post infrequently people may visit your blog and think you got too busy to keep up with it. If you can post a couple times a week on specific dates that will get readers coming back for more and knowing when to expect new recipe posts from you.

Sweetly Serendipity – Taryn Collins

Bio – Sweetly Serendipity is an honest interpretation of a passionate baker’s exploits in the kitchen. Writer by day, baker by night, SS captures what’s cooking in my kitchen, with some personal anecdotes, restaurant reviews, and other goodies sprinkled throughout.

Top Tips – 1.) Write about what you love. It’ll be infinitely easier to stick with your blog long-term, and give you the most satisfying outlet to share with the world.

2.) Do it for you. If you start a blog to make money, it’ll never last, but if you start it to fulfill a passion or capture tidbits of your life, it’ll be much more sustainable (and rewarding!).

Foodiggity – Chris Durso

Bio – Foodiggity started out as ‘not your average food blog,’ and has since become a daily resource for creative uses of food from around the Internet — whether it’s found in art or product form.

Top Tips – I’d tell anyone looking to start a blog to find ‘your voice.’ Meaning, that people will respond to what you’re saying if you’re content and/or writing style is unique.

Cooking with Amy – Amy Sherman

Bio – Cooking with Amy is a food blog that focuses on recipes, cookbook and product reviews and culinary travel. The blog launched in 2003 and is published by cookbook author and freelance writer, Amy Sherman.

Top Tips – Blogging is a social activity, get involved with online food blogging groups (there are lots on Facebook) and attend blogging conferences to learn more and meet other bloggers. These are the best ways to keep up and stay connected. Also give credit where credit is due. Link to other bloggers and they may just link back to you.

Leah Travels – Leah Walker

Bio – As a luxury travel and culinary writer, Leah Walker seeks out the best travel experiences that money can buy, but also those things that require little, if any, money. Whether it’s drinking two-for-one beers with locals on a Mexican beach or sipping the finest Cognac in a French chateau, Leah embraces a different definition of luxury, which leads to truly well rounded travel experiences.

Top Tips – Invest in a good DSLR camera and hone your food photography skills. There’s nothing worse than bad food photos.

Focus on quality writing. It’s difficult to convey to people what food tastes like. Saying that something is delicious doesn’t tell me anything. Be descriptive and relate the taste to something similar, especially if it’s a foreign or unusual dish. Writing is very important. Nobody is going to keep coming back to a blog if the writing is uninspired.

Pinch of Yum – Lindsay Ostrom

Bio – Bjork and Lindsay Ostrom are the husband and wife team behind Pinch of Yum, a food blog that shares photos and recipes with millions of monthly visitors. For the last five years, Lindsay has cooked, photographed, and self-published two ebooks while Bjork has optimized the site for traffic and monetization, posted monthly income reports, and happily eaten leftover blog cookies.

Top Tips – Focus on photo and recipe quality. Strong content is ultimately the most important thing. And give it time. I blogged for about two years before seeing traffic increase noticeably, and at this point, I’ve been blogging for almost five years. That’s like 600-some posts. Building a blog is a gradual thing that takes TIME – it’s not an overnight thing and it doesn’t come without putting in many hours of focused work. If you enjoy it, it won’t feel like work and you’ll be able to do more and stick with it – which will eventually lead to growth.

Eat Like a Girl – Niamh Shields

Bio – Eat like a girl is a food and travel blog centered around cooking, traveling and London penned by a food obsessive. It was founded in 2007 and has been going strong since.

Top Tips – Be focussed, be detailed and be obsessive. Throw yourself into it and give it all you have got. Remember to take breaks too.

Local Savour – Elizabeth Van Huffel

Bio – Local Savour is a food blog dedicated to creating and sharing fresh, seasonal and farmers market inspired, family friendly recipes. All the recipes are fairly easy and can be made by every day home cooks. It’s about eating with the seasons and getting dinner on the table in a timely manner.

Top Tips – 1. Find your niche ~ there are a LOT of food blogs, shine a spotlight on what you love or what inspires you.
2. Promote what you do best ~ If you take amazing photographs focus on those, if you are a great writer focus on that and then promote these things to your followers.

LunaCafe – Susan Bradley

Bio – LunaCafe is a lively celebration of regional food and culinary craft, season by season, with 400+ original recipes by Susan S. Bradley, award-winning author of Pacific Northwest Palate: Four Seasons of Great Cooking.

Top Tips – 1. Be prepared for the long haul. You aren’t going to get rich, or even earn a meager salary,, quick. For most of us, food writing is a labor of love rather than a job that pays the mortgage.
2. If you don’t have an abiding passion for cooking and sharing this passion with others, plus either a unique perspective or deep knowledge of cooking, reconsider why you want to start a food blog.

Kitchen Parade – Alanna Kellogg

Bio – Kitchen Parade, 500+ fresh seasonal recipes for everyday healthful eating and occasional indulgences from a second-generation food writer. Lots of insider cooking tips for new and experienced cooks. Check out Kitchen Parade’s Recipe Box to find just the right recipe in a couple of clicks, By Ingredient, By Course, even By Weight Watchers points.

Top Tips – “> Write first for yourself, your family, your friends. Find your individual voice, let it show, don’t be afraid to be different.
> Never underestimate the business end of a blog, technology, social media, photography/design, competition, relationships, revenue diversification.
> Stay plugged into the real world. Find your real-life community, be generous with your contributions.”

Philly Grub – Marilyn Johnson

Bio – Philly Grub is a site dedicated to all things food & drink in Philadelphia and South Jersey. The focus is on restaurant reviews, news and information, and the people of the local food scene.

Top Tips – The key to starting a food blog is to be passionate about your topic and writing in general. Write about what you know and love. Make sure you have the time to do it. Writing and publishing content on a frequent basis is a must, this is how you grow your following. If you’re really serious, develop a plan or calendar for what you will write about. This will keep you motivated and ensure that you’re always contributing to your blog. Be a good writer! You don’t have to follow AP Style, but pay attention to your spelling, grammar, punctuation, etc. Nobody likes sloppy writing. Also, don’t be afraid to use your voice and interject your personality into it. Be clever, fun and interesting. Nobody likes boring writing either. Make your posts interesting by adding pictures or video. You don’t have to write long blog posts and people don’t always have the time to read. Be SUPER social. Get on every social media site and make sure your name is consistent across all of them. Be active. Share your content on social media. Also follow and engage with others. Get to know other food writers and bloggers. Build relationships. Don’t be too self-promotional, though. Always share other content, too. This will help you build your authority.

Virtually Yours – Kelly Stilwell

Bio – Virtually Yours is a lifestyle blog focused on food, travel and entertainment. Whether we are sharing recipes, discovering great food while sharing our destination finds, or taking you with us virtually on movie events and red carpets, we hope you will follow along!

Top Tips – 1) A great recipe won’t be very exciting if you don’t have great photos, so take a lot! I probably take fifty plus photos and narrow it down to my top five of the dish, and often have another 2-3 of the process. Take them off your camera and look at them full size before you eat the food!

2) Make sure every recipe has a fabulous pinnable image with text. Use Picmonkey or one of the other programs for editing. Pin it to group boards, and remember to pin other recipes from that group board to support it. Don’t just be a taker, hoping to have your recipe pinned a lot. Be sure to pin a lot from others. Accomplished bloggers know we’ve had success by supporting each other.

Raquel Ritz Travel – Raquel Ritz

Bio – My blog is about my passions: traveling and food. Both hold hands because there is food everywhere I go traveling and is always different! There is nothing better than going to a local restaurant or café and sit with the locals enjoying their gastronomy.

Top Tips – 1) there is never too much information. You never know what people are looking for when coming to your blog. For example, I decided to add if the businesses are suitable for kids or disabled, even though I did not have kids and I am not disabled, but I realised none was thinking about them when doing reviews.
2) Write regularly. The more you update, the bigger you get.
3) Keep it simple. People don’t want to read for too long!

Food Travelist – Sue Reddel

Bio – Food Travelist connects food travelers around the world with relevant brands, destinations and experiences. We host #foodtravelchat Wednesday nights on Twitter at 8pm ET it’s an hour of food, travel and fun!

Top Tips – Listen to your audience and interact with them. Answer every question, respond to every comment.
Be yourself and present your own original thoughts. Don’t copy what someone else is doing. There’s only one you share yourself with the world.

forageSF – Iso Rabins

Bio – forageSF is a wild foods community in San Francisco. On our blog we strive to educate and excite people about the wild edible foods all around them.

Top Tips – 1. write content you’re passionate about. People dont want to read something you wrote just to fit into a popular niche. Follow your interest, readers will follow.

2. Inject your voice. Sometimes it can scary to be yourself in your writing, but thats what people are really looking for. They want to read writing that they can relate to, so be a human in your posts.

You’ve Got The Recipe, It’s Time to Start Cooking!

The best kind of post is very similar to an amazing dish. You devour it like it’s the last thing you’ll ever eat because it’s so tasty, and when it’s finished you lean back in your chair with a full stomach and a smile on your face.

Now that you know how to start a food blog,  get it established with plugins, a theme, and posts, nothing is standing in your way.

Make sure you tell me about your experience in the comments below so I can use your tips to better my own cooking skills. If you’re too busy to comment, shoot me an email at Matt (at) On Blast Blog (dot) com.

Comments

  1. ndincorporated@yahoo.com'Daniel

    Im not a food blogger but I am a foodie and some of the pics in the post made my mouth water. Thanks for sharing Matt!

    Reply
  2. maryd6290@gmail.com'Mary D

    Wow! You literally just inspired me to start my own food blog right now. Thanks for the detailed steps Matt, you’re a godsend

    Reply
  3. yourebooked@yahoo.com'Dana

    Hey Matt,

    I agree – food blogs are a big thing.
    I love working with food – especially healthy food using clean and natural ingredients.
    I had been completely addicted to junk food at one time, and had gained a LOT of weight.

    Since making some changes and opening myself up to a large variety of different foods, I have become excited about getting in the kitchen and creating some cool recipes – and sharing some of them on my own blog. I plan on doing this more often.

    Great tips, and I’ll keep this one pinned for reference.

    Reply
  4. taylor.davidsonuk@gmail.com'Taylor Davidson

    That’s a pretty neat guide for the beginners like me. I am still struggling with the monetization part. Probably, it is because I have not achieved the ranking yet. SEO and link building seems to be a more difficult task than anything else

    Reply

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