Think back to the last time you sent an email, or even better, the last time you read one.
It was pretty recent, wasn’t it?
And yet, people keep trying to say that email marketing is dead.
Here’s the Deal:
Email marketing is far from dead. In fact, it’s growing and evolving. In 2016 and beyond, it’s going to be a marketing strategy with one of the highest returns on your investment (ROI).
Today I’m going to show you how powerful email can be as a tool for marketing, promoting and growing your brand.
Here’s our road map:
How to Send Emails Like a Professional (Infographic)
Sending an email is about more than just typing a message and clicking “send.”
There’s more to it:
Take a look at this infographic below to see just how powerful email marketing can be for your business and your future.
You’ll find valuable information here about subject lines, marketing platforms, and even the best time to send out your campaigns.
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<a href="http://www.onblastblog.com/email-marketing/"><img src="http://cdn.onblastblog.com/wp-content/uploads/2016/04/How-to-Send-out-Emails-Like-a-Professional.jpg" alt="Email Marketing Infographic" width="1000px" border="0" /></a> Credit: <a href="http://www.onblastblog.com/email-marketing/" target="_blank">On Blast Blog</a>
10 Important Email Marketing Statistics
- Over 144 billion emails are sent each day!
- 64% of users say they open emails based solely on the subject line.
- 82% of consumers will open an email sent from a company.
- B2C marketers who use automation email technology have seen conversion rates as high as 50%.
- Roughly 53% of emails are opened on mobile devices.
- Email Marketing software is used by 82% of B2B and B2C companies.
- It is six times more likely that you’ll get a click-through from an email than from a Tweet.
- A message is 5x more likely to be seen in an email as opposed to a Facebook message.
- Email Marketing has an ROI of 3800%.
- 92% of adults online use email, 61% use it each day.
The Power And Importance of Email Marketing
Just like your customers, you’re probably asking What’s in it for me?
You may think email was something your parents used before Facebook and social media marketing was a thing, but it’s just as powerful as those platforms, if not more so.
Ready for this?
We’re going to look at 7 ways email marketing puts your business and your brand on blast!
1. You Can Measure Your Success
Measuring the success of your marketing can be extremely difficult when you’re dealing with things like social media, organic search, and PPC campaigns.
This isn’t the case with emails, however.
Through a few simple statistics, you can track the exact return on your investment:
- Track email open-rates
- What email platforms users have
- Click-through rate
With these simple statistics, you can pinpoint exactly how much return you made on your email marketing efforts. Can’t beat that!
2. Professional Emails Build Links
While the main focus of your email marketing is to reach consumers, nuture leads, and gain conversions, a great email campaign can do so much more for your business.
When you’re planning out your link building efforts, email outreach will quickly become a viable option. Knowing how and when to send emails to your influencers can mean the difference between a link and a pass.
3. Email Marketing Can Be Personalized
Many types of marketing focus on a wide audience and fail to bring unique and tailored experiences to different types of customers. This is where email marketing rises to the occasion.
You can start this process by segmenting your email list into different types of subscribers.
Here are a few to consider:
- New subscribers (people who haven’t bought anything)
- Recent conversions (they bought something for the first time)
- Dedicated buyers (frequent purchases)
While you want to continue narrowing down these categories, starting with something like this allows you to understand the current mindset of the users you’re targeting.
The new subscriber wants more information from your company’s blog.
The recent conversion wants more options to choose from.
The dedicated buyer wants a VIP experience and exclusive promotions.
It Gets Better:
Today’s email marketing solutions will help you create personalized emails like these that pull from a customer’s recent purchases or behaviors.
You can even set triggered emails to send when customers do something like make a purchase or sign-up for your email list.
4. Email Marketing Costs Less
While other types of marketing will have high overhead costs and require a large team to maintain, email marketing can be done with a fraction of the time and capital.
There are a variety of service and software that can help you utilize templates and automation to manage your email marketing campaigns without the need for a massive team.
5. A Variety of Uses
Email can be used for almost any aspect of communication between your business and your customers.
Whether you’re sending an announcement, promoting your latest blog post, or inviting them to an event, email is one platform that can satisfy almost any communication need.
6. Faster Sales Conversions
No other platform but email allows a customer to see a call-to-action and immediately purchase the product within a few clicks.
This friction-less process allows for massive conversions based solely on impulse buying nature.
7. Global Reach
Once someone provides their email to you, a direct connection is established between you and them, no matter where they are.
This ability to reach customers on a global scale makes the potential of email marketing practically limitless in terms of reach.
In a world where organic reach on social media is dwindling, on email marketing it’s never been higher.
Email is incredible in that it offers a low-cost, high return opportunity to reach countless new leads and customers, regardless of their location.
It’s a powerful means of communication, and it’s not going anywhere anytime soon.
With the right tools, and an understand of how subject lines and personalization plays into the overall strategy, you can create long-lasting relationships with your customers and foster new ones through lead nurturing.
How do you utilize email to build links, generate leads, and skyrocket your conversions? Let me know in the comments below!